When to Stick and When to Quit in B2B


When you stop failing you stop being a startup.Fred Lalonde, Serial Entrepreneur

Funded or not, your company may not have the runway to go through infinite iterations of products for your market. Pivots eventually take their toll and your startup can lose momentum trying to find the right product for the right decision-makers.

It’s not an easy situation. Maybe succeeding means changing vision completely or maybe now is not the right time for the market.

Ultimately, deciding to stick or to quit is a decision only you can make, but before deciding to quit, ask yourself:

  • Am I still learning?
  • Am I still moving forward?
  • Will I regret walking away from this opportunity?

As long as you’re learning and you have ideas running through your head, you’re moving forward — there’s still hope. Walking away is a tough decision that is hard to undo. I did it with Flagback and it still haunts me.

Go as far as you can with validation. Don’t stop until you have near certainty— positive or not. You don’t want to be left regretting. Make the decision that makes the most sense for you.

After all, you might be nearing the promised land

The Startup Curve
The Startup Curve by Paul Graham


Download the First 6 Chapters for Free

This sampler covers the differences between B2B and Business-to-Customer (B2C) product-market validation, shows you how to define your vision for success, find early adopters, select market opportunities and assess a venture's risk. Download The First 6 Chapters Today »