Helping B2B Innovators Win Since 2013

That’s a lot of years, a lot of companies, and a lot of successes. Throughout, we’ve experimented, tested, and refined our unique methodology. The goal has always been the same: to meaningfully increase the success rate of B2B ventures. It’s worked for years, and we’re still at it.

The Lean B2B Methodology

Rooted in Customer Development and Strategic Selling, taking elements from The Lean Startup, Jobs to be Done Theory, and customer research in B2B, The Lean B2B Methodology’s core purpose is to maximize the odds of adoption of new technological innovations in B2B.

The methodology is based on thousands of hours of research and experimentation, hundreds of discussions with successful and unsuccessful B2B founders, and key input from leading B2B innovators.

What began in 2013 has significantly evolved over the years. Now, you can benefit from our full research.

Lean B2B: Build Products Businesses Want (2014)
Lean B2B: Build Products Businesses Want (2014)

Thousands of Entrepreneurs & Innovators Have Used The Lean B2B Methodology

“Lean B2B is definitively one of the most inspiring books I have read so far covering the B2B market. This is a must read for every B2B entrepreneur, Saas creator or consultant and business school student. It’s the kind of book you don’t read once, you go back to it on a regular basis.”

Carmen Gerea, FREED CEO & Co-Founder

Carmen Gerea
CEO & Co-founder, FREED

“I learned B2B the hard way, making mistakes following B2C tactics tweaking them to make them work in B2B. All these lessons were in the book. I could have just read this book and saved myself months of runway and immeasurable frustration and anxiety.”

Dillon Zhang Forrest, Steady CEO & Founder

Dillon Forrest
CEO, Steady

“Lean B2B nails the key to being nimble and iterative in the complex, drawn-out world of B2B entrepreneurship: relationships. It captures how I’ve been running my own Lean B2B practice for years and makes it accessible to anyone.”

Brian Gladstein, A-LIGN SVP of Marketing

Brian Gladstein
SVP of Marketing, A-LIGN

“The build -> measure -> learn approach as laid out in the lean startup fails to address the very real problems of long feedback cycles, conducting effective customer interviews and mapping stakeholders, identifying stakeholder incentives and more… This book should really get more attention as it pertains to a number of problems that B2B businesses face.”

Abhishek Sen, NumberEight Co-Founder & CEO

Abhishek Sen
CEO & Co-Founder, NumberEight

Case Studies

See How Entrepreneurs and Innovators Have Used The Lean B2B Methodology.

Zak Hemraj – Loopio CEO & Co-Founder

Loopio CEO & Co-Founder

MAPFRE, Innovation Manager

Amelie Spath – Cobrainer Co-Founder

Cobrainer, Co-Founder

Frederik Mohrmann – NLR EBT Program Manager

NLR, EBT Program Manager

Or see for yourself…

Looking to grow your startup? Seeking product/market fit? Trying to find the right market for your innovation? Sign up below to receive a sampler of each of our books: