The B2B Startup Risk Scale: A Free Tool to Evaluate Your Startup’s Risk

Startups are risky. As a founder, you decide the level of risk you’re willing to take.

Startup founders with domain expertise (functional or industry expertise) and the skills to create quality solutions (solution expertise) can capitalize on business opportunities much faster than entrepreneurs with only the ability to execute on a solution. They’re also much less likely to create solutions without market demand

An early assessment of business opportunity risk can be made using the three-scale model introduced in Lean B2B:

The B2B Startup Risk Scale

Although ticking all the boxes doesn’t guarantee success, understanding the ingredients of a successful B2B startup can help significantly reduce the risk of starting up.

More on the Risk Scale & Risk Management

Download the First 4 Chapters Free

Learn the major differences between B2B and B2C customer development, how to think about business ideas, and how to assess a venture’s risk in this 70-page sampler.

Working on a B2B Startup?

Join our free email course to learn all you need to know: