211 Startup Tools, Posts & Resources for B2B Entrepreneurs in 2019

There are thousands of startup tools and resources out there, with more coming online every week. As a B2B founder trying to save startup runway and minimize time to product-market fit, it’s sometimes difficult to differentiate what will help from the things that will distract you from your goals.

To help founders get set up with the best startup tools and resources, I put together a list of tried and tested tools, resources, and key posts, categorized by focus areas. You can refer back to this list as your business challenges change and evolve over time. Here it is:

Startup Tools, Posts & Resources for B2B Entrepreneurs

Essentials

  1. 57 things I’ve learned founding three companies by Jason Goldberg
  2. All the Startup Advice You Read is Wrong by Evan Williams
  3. Camels and Rubber Duckies by Joel Spolsky
  4. Creating Startup Success 101 by Steve Blank
  5. Don’t Build a Sexy Startup by Jordan Skole
  6. First, ten by Seth Godin
  7. How New Ideas Almost Killed Our Startup by Vinicius Vacanti
  8. How to break the rules by Dan North
  9. How to Start a Startup by Sam Altman
  10. Pivot, don’t jump to a new vision by Eric Ries
  11. The 15 Best Entrepreneur Books Founders Should Read in 2018
  12. The Long, Slow SaaS Ramp of Death by Gail Goodman
  13. The unprofitable SaaS business model trap by Jason Cohen
  14. Three SaaS Sales Models by Joel York
  15. Why We’re Only Just at the Beginning of SaaS by Tom Tunguz
  16. Steve Blank’s Startup Tools for more startup tools :-)Resource
  17. B2B / Enterprise

  18. It’s damn hard to build an enterprise company by Ben Sesser
  19. Sean Murphy on the first dozen enterprise customers by Gabriel Weinberg
  20. The Main Differences Between B2C and B2B Startups
  21. The Zero Overhead Principle by DJ Patil
  22. Why David beats Goliath by Scott Barrington
  23. 🔒 B2B Value Proposition Exploration Worksheet to evaluate various value propositions Resource
  24. 🔒 Buying Influencer Map to track an organization’s buying influencesResource
  25. 🔒 Early Adopter Evaluation Grid to assess early adopters and find advocatesResource
  26. 🔒 Hypothesis Test Plan Template to track hypotheses and assumptionsResource
  27. 🔒 Money Map Template to evaluate business spendResource
  28. 🔒 Problem Evaluation Grid to score business problemsResource
  29. B2B Startup Ideas

  30. B2B Hacks – Getting from Consulting to Scalable Products by Alex Cowan
  31. Domain Experience Gives Entrepreneurs an Unfair Advantage by Mark Suster
  32. Don’t Follow Your Passion: A Smarter Way to Find a Product to Sell by Andrew Youderian
  33. How to Find B2B Business Ideas in Your Workplace
  34. How to Find Good Business Ideas in B2B and in the Enterprise
  35. Startup Advice: Build for Your Unfair Advantage by Fast Company
  36. Slack App Ideaboard for Slack app ideasResource
  37. Y Combinator’s Requests for Startups for fundable business ideasResource
  38. Business Partners

  39. 5 tips for choosing a co-founder by Michael McDerment
  40. An alternative to employee options/equity grants by Jason Fried
  41. Beginner’s Guide to Finding the Right Business Partner by Neil Patel
  42. Slicing Pie for equity splits and partnership agreementsTool
  43. Name & Branding

  44. How to Choose a Startup Name that Reduces Marketing Friction by Rand Fishkin
  45. How to Name Your Company by Julien Smith
  46. Coolors to explore color palettesTool
  47. Logojoy to create basic logos for startup toolsTool
  48. Namechk for domain name researchTool
  49. Business Incorporation

  50. Startup Cheat-Sheet: How to Incorporate Your Company by Tyler Tate
  51. CooleyGo’s Incorporation Package for templates from DelawareResource
  52. e-Residency Visas for Estonian/EU incorporationResource
  53. Stripe Atlas for US incorporationResource
  54. US Patent and Trademark Search to validate the availability of a business nameResource
  55. Clerky for legal paperworkTool
  56. Gust Launch for incorporation packagesTool
  57. Recruiting

  58. How to Hire a Product Manager by Ken Norton
  59. The Key to Hiring for Startups is to Build Buzz and Attract Talent To You by Ben Yoskovitz
  60. What to look for in a UI designer by Ryan Singer
  61. People

  62. 10,000 Hours with Reid Hoffman: What I Learned by Ben Casnocha
  63. Indecision Kills Startups by Ben Yoskovitz
  64. Maker’s Schedule, Manager’s Schedule by Paul Graham
  65. Why I Run a Flat Company by Jason Fried
  66. Fancy Hands for US-based virtual assistantsResource
  67. Fiverr to hire freelance helpResource
  68. Upwork to hire freelance helpResource
  69. Productivity

  70. 26 Time Management Hacks I Wish I’d Known at 20
  71. Do Things that Don’t Scale by Paul Graham
  72. How to Hire and Why Transparency Matters by Keith Rabois
  73. Sorry. My heart says yes, but my schedule says no by Dharmesh Shah
  74. Sanebox for busy email and inbox managementTool
  75. TextExpander for quick text inputTool
  76. Startup Tools, Posts & Resources for Customer Development

  77. 🔒 B2B Customer Discovery Interview Script for an early customer discovery interview scriptResource
  78. Customer Development Toolkit for Cindy Alvarez’s customer development templatesResource
  79. Go-to-Market / Product-Market-Fit Checklist for quick market sizingResource
  80. The Business Model Canvas for the classic business model canvasResource
  81. The buyer persona canvas for a buyer persona templateResource
  82. The Lean Canvas for the Lean CanvasResource
  83. LeanStack to track business learningTool
  84. Market Research

  85. 4 techniques and 6 tools to find your total addressable market by Elie Casa
  86. Customer Development Hacks for SaaS Startups by Lincoln Murphy
  87. How to Calculate Your B2B Startup’s Total Addressable Market
  88. Sales Safari by Amy Hoy
  89. Three more ways to build a $100 million business by Christoph Janz
  90. Follow.net for competitive insightsTool
  91. Google Trends for trending topics and competitive researchTool
  92. Metrics

  93. Activate Tech and Media Outlook 2016 by Activate
  94. How to Choose the Right Analytics Platform for Your Business
  95. Excel template for cohort analyses in SaaS for cohort analysesResource
  96. Startup Metrics for Pirates (A.A.R.R.R. framework) for startup metrics trackingResource
  97. Amplitude for product analytics and retention analysesTool
  98. Hotjar for landing page heatmaps and feedbackTool
  99. Customer Research

  100. How To Write Great Surveys with Actionable Data Results by Ben Yoskovitz
  101. Kano Model – How to delight your customers by Lawrence Phillips
  102. Ask Your Target Market for online market researchResource
  103. MerchantWords for Amazon keyword researchResource
  104. Product Habits SaaS Early Access for an example of an early surveyResource
  105. Zintro to connect with expertsResource
  106. Delighted for quick net promoter score surveysTool
  107. Five Second Test to understand first impressions of a landing pageTool
  108. Google Alerts to monitor keywords and competitorsTool
  109. Promoter.io for quick net promoter score surveysTool
  110. Survey.io for Sean Ellis’s Product-Market fit surveysTool
  111. UserTesting.com for quick remote user testing of startup toolsTool
  112. Product-Market Fit

  113. 5 Ways to Identify Product / Market Fit by David Cummings
  114. Building the lean startup startupifier by Fred Lalonde
  115. Minimize your Time to Product/Market Fit by Andrew Chen
  116. The only thing that matters by Marc Andreessen
  117. The Lean B2B course to build products businesses buyResource
  118. Minimum Viable Products

  119. The Dos and Don’ts of Minimum Viable Products for B2B Startups
  120. The Next Feature Fallacy by Andrew Chen
  121. Noun Project for icon research and inspirationResource
  122. Pexels for free stock photosResource
  123. Stock photos that don’t suck by Dustin SenosResource
  124. Unsplash for free high-res stock imagesResource
  125. Carrd to build quick landing pagesTool
  126. Placeit to create quick product mockupsTool
  127. Ship by Product Hunt to build quick landing pagesTool
  128. Unbounce to build quick landing pagesTool
  129. Posts & Startup Tools for Investment

  130. 8 Questions on How to Prepare for VC Meetings by Ben Yoskovitz
  131. How investors use metrics to evaluate, pick, and reject startups by Andrew Chen
  132. It’s ‘Shocking’ That Startups Are Ignoring A $500 Billion Market by Julie Bort
  133. The Anatomy of a Fundable Startup by Naval Ravikant
  134. The Most Important Startup Question by David Skok
  135. VC Math by Homan Yuen
  136. We’re Raising $3.5m in Funding: Here is the Valuation, Term Sheet and Why We’re Doing It by Joel Gascoigne
  137. What should I send investors? Part 1: Elevator Pitch by Babak Nivi
  138. Pitch

  139. The 10/20/30 Rule of PowerPoint by Guy Kawasaki
  140. The Greatest Sales Pitch I’ve Seen All Year by Andy Raskin
  141. Deckset to create quick decksTool
  142. Investors & Accelerators

  143. B2B Angel Investors to find angel investors in B2BResource
  144. Designer Fund to raise funding as a designerResource
  145. Innovation Nest to raise capitalResource
  146. 🔒 List of 50+ B2B VC Funds & Accelerators to find B2B-focused investors and acceleratorsResource
  147. Slack Fund to raise funding for startup tools from SlackResource
  148. Benchmarks

  149. 2017 Private SaaS Company Survey – Part 1 to benchmark sales and go-to-market strategiesResource
  150. 2017 Private SaaS Company Survey – Part 2 to benchmark sales and go-to-market strategiesResource
  151. State of Startups 2017 for overall startup benchmarksResource
  152. Legal

  153. Business-in-a-Box for more specific legal documentsResource
  154. Docracy for open legal documentsResource
  155. Startup Documents for free legal documents by Y CombinatorResource
  156. Earth Class Mail for postal mail managementTool
  157. Peter for a cool AI-based lawyerTool
  158. Startup Tools, Posts & Resources for Finances

  159. Financial planning for SaaS startups
  160. SaaS Financial Plan 2.0 for basic SaaS financesResource
  161. Runway to monitor cashflowTool
  162. Payment

  163. Gumroad to sell digital productsTool
  164. MoonClerk as a quick UI for StripeTool
  165. Podia to sell digital products and training materialTool
  166. Stripe to accept credit card paymentsTool
  167. Banking

  168. Silicon Valley Bank for payroll and regular bankingTool
  169. Startup Tools, Posts & Resources for Sales

  170. How to Persuade People to Accept an “Unfair” Offer by Dean Rieck
  171. How to use the 5 WHY approach
  172. Scaling outbound sales to 1M run rate by Greg Pietruszyński
  173. Use This 4 Part Framework To Write Cold Emails That Actually Get a Response by Dan Martell
  174. 101 Sales Email Templates You Can Use to Close More Deals for inspiration when doing cold reachoutsResource
  175. Stackshare to find the technology stack of businessesResource
  176. BuiltWith to find the technology stack of businessesTool
  177. Calendly to schedule appointmentsTool
  178. Clearbit Connect to find email addressesTool
  179. Datanyze to find the technology stack of businessesTool
  180. DiscoverOrg to find hidden people in organizationsTool
  181. Drift for live chat and automationsTool
  182. Email Hunter to find email addressesTool
  183. Gong.io for sales training and pitch monitoringTool
  184. Reply for sales trackingTool
  185. Siftery to find the technology stack of businessesTool
  186. Streak to send cold emails and as CRM in GmailTool
  187. Zoom Info to find email addressesTool
  188. Customer Success

  189. Customer Success: The Definitive Guide by Lincoln Murphy
  190. Managing Customer Success to Reduce Churn by David Skok
  191. User Onboard for product onboarding inspirationResource
  192. Totango for customer scoring and customer successTool
  193. Startup Tools, Posts & Resources for Marketing

  194. 100+ Effective Tactics to Promote Your Blog Content
  195. Startup Marketing: How to Find Your Customer Acquisition Channels by Ryan Farley
  196. Growth Is Good, But Retention Is 4+Ever by Brian Balfour
  197. Our Customers Love Us. Why Aren’t They Doing More For Us? by Brian Gladstein
  198. Niche to Win, Baby by Dave McClure
  199. Real Unfair Advantages by Jason Cohen
  200. Is It Worth the Time? to evaluate ROIResource
  201. Highlights | Content & Email Marketing Analytics for Marketers and Bloggers
    for traffic and email marketing monitoringTool
  202. Startup Growth Calculator to evaluate growth trajectoriesTool
  203. Startuplister to quickly promote a startupTool
  204. Pricing

  205. 4 pricing principles to never forget by Des Traynor
  206. B2B Pricing: Emotional & Economic Value | OpenView Labs by Steven Forth
  207. Data shows SaaS discounting lowers SaaS LTV by over 30% by Patrick Campbell
  208. Don’t Just Roll the Dice – A usefully short guide to software pricing by Neil Davidson
  209. How do I raise prices? by Jason Cohen
  210. How-To Price Your Software Product by Ben Yoskovitz
  211. Scalable Pricing: A Key Tool For SaaS Success by David Skok
  212. The Three SaaS Levers that Drive Growth and Keep You From Plateauing by Lars Lofgren
  213. Transaction Price to Transaction Quantity to evaluate business modelsResource
  214. Email Marketing

  215. 19 Email Testing Tools to Make Your Campaigns Successful Before They Start
  216. Goodbits for email copy and design inspirationResource
  217. Lead Magnet Bible: 29 Killer Bribes To Grow Your Email List for content upgrade ideasResource
  218. Lifecycle Marketing: 135 Email Examples, Inspiration and Best Practices for email marketing inspirationResource
  219. The messaging starter kit for customer engagement to create quick product onboarding sequences for startup toolsResource
  220. Intercom for live chat and email automation. One of my favorite startup toolsTool
  221. MailChimp for newsletters and email marketingTool
  222. MailMunch for email signup forms and lead captureTool
  223. Really Good Emails for email copy and design inspirationResource
  224. Customer Acquisition

  225. 30-day trial? 14-day? Freemium? Here’s why it probably doesn’t matter by Madkudu
  226. 99% Of Our Users Are Not Paying – And It’s Perfectly Fine by François Grante
  227. Freemium Summit Recap by Mark MacLeod
  228. The Importance of Product-Channel Fit in Freemium by Kieran Flanagan
  229. The state of freemium in SaaS by Patrick Campbell
  230. Social Media

  231. Buffer for social media managementTool
  232. BuzzSumo for content and influencer researchTool
  233. Followerwonk for social media researchTool
  234. Meet Edgar for back catalogue content sharingTool
  235. Business Exits

  236. When Should You Sell Your Startup? by Jason Lemkin
  237. FE International to purchase/sell a SaaS businessResource
  238. Flippa to purchase/sell a websiteResource
  239. Lever Technology to sell a working productResource
  240. Quietlight Brokerage to sell a working productResource
  241. Think3 to sell a working productResource

– –

This list of startup tools, posts, and resources will grow and evolve over time. If you see any mistakes or have suggestions to make, just tweet at @leanb2b.

12+ Conferences for B2B Entrepreneurs Looking to Grow Faster in 2018

It’s often difficult for B2B entrepreneurs to see the forest for the trees. They get consumed by a business problem and can’t seem to find a solution.

Conferences provide a great opportunity to take a step back. Interacting with other B2B entrepreneurs or seasoned executives can help generate fresh B2B business ideas, opportunities and a renewed mindset to accelerate growth.

Sometimes, seeing what’s out there is all you need to find a solution.

To help founders find the best events for their needs, I put together a list of the best conferences in B2B:

General-Topic Conferences for B2B entrepreneurs

  • SaaStr – February 6-8, 2018 / San Francisco
    Founded by Jason Lemkin 4 years ago, SaaStr Annual brings together over 10,000 SaaS Founders, VCs and Executives. It’s a good place to network, strike deals, and discuss SaaS business, fundraising, enterprise sales, customer success and metrics.
  • Dreamforce – September 25-28, 2018 / San Francisco
    Dreamforce is Salesforce’s annual event. It was one of the first B2B conferences and it’s, by far, the largest event with nearly 200,000 participants, 3,000 sessions and a lot of corporate money. It’s a great place to make deals.
  • SaaStock – September 15–17, 2018 / Dublin, Ireland
    The European SaaStr. It covers a lot of the similar topics (Sales, Customer Success, Growth and Funding) with a lot of the same speakers, but it’s an excellent opportunity to get acquainted with the best European founders and investors.
  • Revenue Summit – March 1, 2018 / San Francisco
    Revenue Summit was started by SalesHacker. It focuses on sales, marketing and the intersection between the two disciplines. With a strong emphasis on processes, account management and sales tech, it’s a good place to go a bit deeper into B2B sales.
  • Marketing Nation Summit – April 29-May 2, 2018 / San Francisco
    Marketo’s conference covers all things marketing with a strong focus on the B2B space. It’s an interesting alternative to Salesforce’s conference especially if your startup is selling to marketing executives.
  • Business of Software – October 1-3, 2018 / Boston
    The Business of Software conference focuses on creating quality networking opportunities and teaching participants how to build better products and be better B2C or B2B entrepreneurs. This year, the BoS conference returns for a 12th time.
  • Inbound – September 4-7, 2018 / Boston
    Hubspot’s conference attracts thousands of sales / marketing professionals. It’s a great place to network with almost 20k attendees and learn about content marketing, marketing automation and account-based selling. The conference often features some of the foremost leaders in B2B.
  • B2B Rocks – June 1, 2018 / Paris, France
    B2B Rocks organizes events in Paris, France and Sydney, Australia. It attracts different crowds with strong emphasis on local expertise. At the event in Paris, you’ll learn tactics to grow your B2B SaaS product.
  • Hyper-Growth – September 4 / Boston & September 24, 2018 / San Francisco
    Hyper-Growth is Drift’s conference. The first event is held in Boston the first day of the Inbound conference and the second is held later in San Francisco. Hyper-Growth has a stronger focus on sales and customer-centricity than the Inbound conference.

B2B Conferences Around Specific Challenges

Many B2B companies have created conferences around their customers’ business challenges. If you share these challenges, or wish to dive deeper into topics like customer success or inside sales, great conferences are available for you or the people on your team:

Customer Success

B2B Content Marketing

Industry Events for B2B entrepreneurs

Events and conferences are shortcuts to target markets. To speed up product-market validation or increase your growth rate, you can attend your customers’ events or visit your customers’ watering hole.

It might be the HR Technology Expo if you’re targeting HR professionals or the DIA 2018 Global Annual Meeting if you market to companies in pharma. Networking with your target market is a great way to create new opportunities.

Conferences are all about networking opportunities. By asking yourself, what kind of professionals the event targets and seeing how that fits within your strategy, you’ll make sure to always have a positive return on investment when you attend a conference.

58 VC Firms and Angel Investors to Fund Your B2B Startup

If you want money, ask for advice, and if you want advice, ask for money. – Unknown

When raising money for your B2B startup, it’s important to realize that, beyond terms, investors don’t all bring the same value to your business.

Some investors will be very involved while others will not. Some will open gates for you, help recruit top employees, show you the ropes and remain solid partners all throughout the life of your startup. And again, some will not.

In B2B, the best investors understand how B2B and B2C startups differ, they have connections in your industry and know what it takes to win in B2B. Those investors can significantly improve your odds of success.

To help you find the right partners, I’ve put together a list of Angel investors and partners at leading VC firms actively investing in B2B SaaS. This is a list I wish I had when we raising money at Psykler.

Angel Investors Investing in B2B Startups

 

Name Location B2B Investments
Alex Khein London, UK Automatic, Talkdesk, MediaCore
Andy Yang Toronto, Canada TribeHR, Kera, Fuse Powered
Auren Hoffman San Francisco Aardvark, Flowtown, Rapleaf
David Cancel Greater Boston Area Rapportive, Help Scout, Appcues
David Hauser Las Vegas Intercom, Buffer, Unbounce
David O. Sacks San Francisco Palantir Technologies, Yammer, PayPal
Dharmesh Shah Greater Boston Area Hubspot, Appcues, Buffer
Francois Gaouette Montreal, Canada Taleo, Airborne Mobile, Amilia
Francois Gilbert Quebec, Canada Taleo, Coveo
James Geshwiler Greater Boston Area Influitive, TimeTrade
Jean-François Gagné Montreal, Canada Element AI, Planora
Jerry Neumann New York City Taleo, Simple, DataHero
Jim Moran Greater Boston Area Paydiant, MixRank, Edocs
John Landry Greater Boston Area Unica, docTrackr, Jingle Networks
Magdalena Yesil San Francisco Salesforce.com, 3Ware, Securify
Mitch Kapor Oakland Optimizely, Twilio, Asana
Rasool Rayani Victoria, Canada Unbounce, MediaCore, Versly
Robert Shaw New York City Box, Streem, Revolve Robotics
Roham Gharegozlou San Francisco Intercom, ToutApp, Zozi
Ty Danco Greater Boston Area Crashlytics, CardMunch, Incentive Targeting
Victor Belfor San Francisco Influitive, MixRank, CodingTechnologies

Venture Capitalists Investing in B2B Startups

 

Name Location B2B Investments
Adam Rothenberg New York City Kustomer, Fundera, CrowdAI
Ajay Agarwal Palo Alto Optimizely, Kiva Systems, Symphony Commerce
Brian Christopher Yee San Francisco Box, Appirio, AuditFile
Brian Jacobs San Francisco SuccessFactors, Yammer, Veeva
Bruce Cleveland San Francisco Marketo, Totango, Amplero
Byron Deeter San Francisco Twilio, Involver, Bizo
Charley Lax Boston Colubris Networks, Incpient, GSI Commerce
Chip Hazard Greater Boston Area Mattermark, Crashlytics, MongoDB
Christoph Janz Stuttgart, Germany Zendesk, Geckoboard, Typeform
David Adderley Ottawa, Canada Camilion Solutions, Synad Technologies and ViXS Systems
David Nault Montreal, Canada Lightspeed, Unsplash, Chronogolf
David Skok Greater Boston Area Hubspot, TribeHR, AppIQ
Devdutt Yellurkar Palo Alto Zendesk, Wave, Rethink Robotics
Eliot Durbin New York City LivePerson, GoToMeeting, Greenplum
Eric Martineau-Fortin Guernsey, United Kingdom Betaworks, Klaxoon, TheGuarantors
Eric Vishria San Francisco Amplitude, Contentful, Confluent
Ethan Kurzweil San Francisco SendGrid, Twilio, Skybox Imaging
Jason Green San Francisco Salesforce.com, SuccessFactors, Box
Jason M. Lemkin Palo Alto Talkdesk, SalesLoft, Pipedrive
Jean-Francois Marcoux Montreal, Canada Salesfloor, IMMUNIO, mnubo
Kevin Spain Palo Alto Veeva Systems, Zettics, VigLink
Manu Kumar Palo Alto Twilio, Indextank, Boomerang
Mark MacLeod Toronto, Canada Freshbooks, Context.io, Engagio
Mark Suster Los Angeles Burstly, Gravity, Invoca
Matt Golden Toronto, Canada Guardly
Mike Cegelski Montreal, Canada Taleo, iBwave, Beltron
Mike Volpi San Francisco Zuora, Confluent, Optimizely
Neeraj Agrawal Greater Boston Area Amplitude, Optimizely, Yesware
Peter Fenton San Francisco Zuora, Zendesk, Optimizely
Rob de Heus Almere Stad, Netherlands Box, BlazeMeter, Streem
Scott Sandell San Francisco Workday, Tableau, Coursera
Simon Chong Toronto, Canada FreshBooks, Influitive, ScribbleLive
Stacey Bishop Palo Alto Hubspot, ExactTarget, Box
Tae Hea Nahm San Francisco Marketo, Engagio, Talkdesk
Thomas Korte San Francisco Heroku, Buffer, Periscope Data
Tomasz Tunguz San Francisco Dremio, Expensify, Looker
Vas Natarajan San Francisco Atlassian, Lightspeed, Qualtrics

I expect this list to grow and evolve over time. If you see any mistakes or have suggestions to make, just tweet at @leanb2b.

13+ Conferences for B2B Startup Founders Seeking Growth in 2017

It’s sometimes hard for B2B startup founders to see the forest for the trees. They get consumed by a business problem and can’t seem to find the solution.

Conferences are a great way to take a step back. Interacting with other founders, specialists and experienced entrepreneurs can lead to fresh insights, new opportunities and a renewed mindset to accelerate growth.

Sometimes, seeing what’s out there is all you need to find a solution.

To help founders find the best conference for their needs, I put together a list of the best events in B2B:

General Conferences for B2B Startup Founders

  • SaaStr Annual – February 6-8, 2018 / San Francisco
    Founded by entrepreneur and investor Jason Lemkin a little over 4 years ago, SaaStr Annual brings together more than 10,000 SaaS Founders, VCs and Executives. It’s a great event to network, make deals, and discuss software as a service (SaaS), fundraising, enterprise sales, customer success and metrics.
  • Dreamforce – November 6-9, 2017 / San Francisco
    Dreamforce is Salesforce’s annual event. It was one of the first B2B conferences and it’s, by far, the largest B2B event with 170,000 participants, 2,700 sessions and lots of corporate money. It’s a good place to learn, but a better place to make deals.
  • SaaStock – September 18–20, 2018 / Dublin, Ireland
    The European SaaStr. It covers a lot of the same topics as SaaStr (Sales, Customer Success, Growth and Funding) with a lot of the same speakers, but it’s a great opportunity to network with European founders and investors.
  • Revenue Summit – March 7-8, 2018 / San Francisco
    Organized by SalesHacker, Revenue Summit focuses on sales, marketing and the intersection between both disciplines. With a strong emphasis on sales processes, account management and technology, it’s a good opportunity to go a bit deeper into B2B sales.
  • Marketing Nation Summit – April 29-May 2, 2018 / San Francisco
    Marketo’s 4-day conference covers all things marketing with a strong focus on B2B. It’s an interesting alternative to Dreamforce especially if your startup sells to marketing departments.
  • Business of Software – September 18-20, 2018 / Boston
    A single-track conference kept small on purpose, the Business of Software conference focuses on creating quality networking opportunities and teaching participants how to build better software, be better entrepreneurs and grow more successful businesses.
  • Inbound – September 25-28, 2017 / Boston
    Hubspot’s conference has long attracted thousands of marketing and sales professionals. It’s a great place to network with now more than 19,000 attendees and learn about B2B content marketing, marketing automation and account-based selling from some of the leading authorities in B2B.
  • B2B Rocks – September 28, 2017 / Sydney, Australia
    Interesting newcomer. B2B Rocks organizes events in Paris, France and Sydney, Australia. It brings together different crowds with a strong focus on local experts. At the event, you’ll learn actionable tactics to grow your B2B SaaS.
  • Hyper-Growth – September 25, 2017 / Boston
    Another new event in 2017, Hyper-Growth is Drift.com’s conference. The event is held on the first day of the Inbound conference (also in Boston). It attracts a similar crowd, but Hyper-Growth focuses more on marketing and customer-centricity than the Inbound conference.

B2B Conferences Around Pain Points

Many B2B startups have created their own conferences around their customers’ pain points. If you share these challenges, or wish to dive deeper into expertises like customer success or content marketing, other great conferences are available for you:

Customer Success

B2B Content Marketing

Industry Events for B2B Startup Founders

Events and conferences are shortcuts to communities and target markets. To speed up product-market validation or increase your growth rate, you can attend your target market’s events or visit your customers’ watering hole.

Whether it’s the HR Technology Expo if you’re targeting HR professionals or the DIA 2018 Global Annual Meeting if your market is pharmaceuticals, networking with your target market is always a great way to create new business opportunities.

No matter your goal, conferences are all about networking opportunities. By asking yourself, what kind of people will this event attract and seeing how that fits within your strategy, you’ll make sure to always have return on investment when you attend an event.

12 VC Funds and Accelerators B2B SaaS Entrepreneurs Should Know

Although there are less VC funds and accelerators available to B2B entrepreneurs than B2C founders, there are a lot of ways for ambitious entrepreneurs to take their business to the next level.

To help B2B founders understand their options, I created a list of the leading B2B venture capital firms and accelerators:

B2B SaaS Investors

Accel Partners: VC firm investing in early-stage B2B startups, Accel Partners has one of the most impressive portfolio out there. Companies like Dropbox, Slack, Atlassian, Braintree and Cloudera were all backed by this firm.

Bessemer Venture Partners: Creators of the Top 10 Laws of Cloud Computing and SaaS, Bessemer Ventures is one of the most respected VC firm. When Bessemer decides to invest, other firms typically follow.

Emergence Capital: One of the oldest enterprise-focused VC firms in the US, Emergence Capital made its first investment in Salesforce.com. They’ve since invested in Success Factors, Yammer, Veeva and Box.

In-Q-Tel: In-Q-Tel is the CIA’s investment arm. Over the last few years, it has become the stamp of approval for technologies secure enough for government agencies. It’s never a bad idea to get In-Q-Tel to invest.

Point Nine Capital: A Berlin-based Angel Venture Capital firm focused on B2B SaaS and online marketplaces. One of the most active firms in Europe with investments in Zendesk, Geckoboard, ChartMogul, etc.

Matrix Partners: VC firm affiliated with SaaS economics expert David Skok who creates the annual SaaS survey (with over 300 startups). Matrix Partners invested in Zendesk and Boston-based startup Hubspot.

Scale Venture Partners: Recommended by many B2B entrepreneurs, Scale VP has an impressive portfolio ranging from Hubspot to Box and Exact Target.

Get the Full List of 50+ B2B VC Funds & Accelerators for Free

B2B SaaS Accelerators

Acceleprise: With physical accelerators both on the East Coast (Washington, DC) and the West Coast (San Francisco), Acceleprise has one of the most complete accelerator programs out there.

Alchemist: Dedicated to enterprise startups, Alchemist has one of the best training programs and an extremely high-caliber network of mentors.

L-Spark: Canadian enterprise SaaS accelerator that managed to quickly gain a lot of attention, L-Spark’s goal is to help enterprise SaaS and cloud startups secure Series A investment.

Y Combinator: Although not exclusively focused on B2B, Y Combinator is the largest accelerator (B2B and B2C combined). Stripe, Optimizely, Dropbox, Xobni, Docker and Mixpanel are just a few of the startups that graduated from their program.

AngelPad: Although not exclusively focused on SaaS, AngelPad is the highest-ranked U.S accelerator (sharing the top spot with YCombinator). B2B startups that graduated from their program include Pipedrive, DroneDeploy, Buffer and Periscope Data among many others.

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