THE LEAN B2B MASTERCLASS
Learn to build products businesses buy. Follow the process used by thousands of entrepreneurs and quickly get from idea to product-market fit in B2B.
Learn how to build products businesses buy by joining The Lean B2B Masterclass.
The Lean B2B masterclass will show you exactly what to do, when, and most importantly, how! Instead of flailing around trying random things, you’ll be able to follow a clear path.
The methodology you’ll learn has been developed over 7+ years and combines insights from hundreds of successful B2B entrepreneurs.
Thousands of entrepreneurs and innovators are already using the Lean B2B methodology.
What Will I Learn?
The masterclass curriculum is designed for action, to help you get positively addicted to success, and to do it one tiny win at a time. It contains everything you need to reach product-market fit in B2B.
The B2B Opportunity & Setting Yourself Up for Success (25 mins)
In the first section, we’ll talk about B2B product opportunities. By the end of it, you’ll know the differences between selling to businesses and selling to consumers, and you’ll have a clear idea of the time and setup you’ll need to reach product-market fit.
Evaluating Markets & Finding Early Adopters (1.5 hour)
Next, we’ll look at ways to generate business ideas and evaluate markets. By the end of this section, you’ll know what market you should be going in, and will have mastered the art of finding and recruiting early adopters.
Finding the Pains of Buyers (1 hour)
Next, we’ll start drafting interview scripts, conducting interviews, and finding problems worth solving. By the end of it, you’ll know how to conduct interviews and you’ll be able to turn interview data into actionable insights.
Defining a Product & Validating it With Customers (2 hours)
Next, we’ll define a minimum viable product to start validating our solution. We’ll also learn how to presell a product. By the end of this section, you’ll know what goes into an early MVP, and know how to make valuable offers to prospects.
Speeding Things Up & Overcoming Common Challenges (30 mins)
Lastly, you’ll learn to address common challenges faced by B2B innovators. You’ll also learn tricks to speed up product-market validation. By the end of it, you’ll be able to identify stalling techniques and speed things up.
The masterclass also includes 9+ hours of exclusive interviews with B2B thought-leaders like Dan Martell, Hiten Shah, Sachin Rekhi, and Bob Moesta, pioneer of the Jobs To Be Done Theory, fill-in-the-blank templates and worksheets, and access to a private mastermind group.
“I’m still applying the concepts I learned from the course every day. The Lean B2B masterclass gave me a clear strategy for validating product-market fit within businesses. Very practical, highly recommended!”
Wiser Hare Founder & CEO
Who is teaching this course?
Étienne Garbugli is a 3-time startup founder (Flagback, HireVoice and Highlights), the author of Lean B2B: Build Products Businesses Want, and a recognized customer research expert.
Over the years, he has validated no less than 25 businesses for clients and personal projects, met hundreds of entrepreneurs, ran countless tests, and tried all existing methodologies to learn how to cheaply validate business ideas.
Who is Using the Lean B2B Methodology?
Table of Content
|Section 1: The B2B Opportunity & Setting Yourself Up for Success|
|Lesson #1 – Introduction||3 mins||Get access|
|Lesson #2 – Why B2B?||8 mins||Get access|
|Lesson #3 – What Makes B2B Different?||10 mins||Get access|
|Lesson #4 – How Much Time Do I Need?||3 mins||Get access|
|Lesson #5 – Do I Need to Quit My Job?||3 mins||Get access|
|Section Links||Get access|
|Section 2: Evaluating Markets & Finding Early Adopters|
|Lesson #6 – Where It Starts||9 mins||Get access|
|Lesson #7 – Choosing a Market||9 mins||Get access|
|Lesson #8 – Finding Problems and Opportunities that Matter||5 mins||Get access|
|Lesson #9 – Finding Early Adopters||16 mins||Get access|
|Lesson #10 – Finding Early Advocates||4 mins||Get access|
|Lesson #11 – Selecting Early Adopters||2 mins||Get access|
|Lesson #12 – Leveraging Domain Credibility & Visibility||11 mins||Get access|
|Lesson #13 – Contacting Early Adopters||12 mins||Get access|
|Lesson #14 – How to Get Customer Interviews with Cold Emails||26 mins||Get access|
|↳ Lesson #14 – Cold Email Sample Script||Get access|
|Section Links||Get access|
|Section 3: Finding the Pains of Business Buyers|
|Lesson #15 – Why Interviews?||9 mins||Get access|
|Lesson #16 – The Code of Conduct for Customer Interviews||12 mins||Get access|
|↳ Lesson #16 – Tips for Great Customer Development Interviews||Get access|
|Lesson #17 – Customer Discovery Interview Questions||11 mins||Get access|
|↳ Lesson #17 – Customer Discovery Interview Questions||Get access|
|Lesson #18 – Conducting Problem Interviews||16 mins||Get access|
|Lesson #19 – Analyzing the Results||12 mins||Get access|
|Section 4: Defining a Product & Validating it With Customers|
|Lesson #20 – Problem-Solution Fit||13 mins||Get access|
|↳ Lesson #20 – All Types of Endorsement||Get access|
|Lesson #21 – Creating a Minimum Viable Product||18 mins||Get access|
|Lesson #22 – Mapping the Buying Influencers||9 mins||Get access|
|Lesson #23 – Preparing Your Pitch||18 mins||Get access|
|Lesson #24 – Reengaging Prospects||5 mins||Get access|
|↳ Lesson #24 – Reengagement Template||Get access|
|Lesson #25 – Conducting Solution Interviews||10 mins||Get access|
|↳ Lesson #25 – Solution Interview Questions||Get access|
|Lesson #26 – Dealing with your First Purchase||4 mins||Get access|
|↳ Lesson #26 – How to Deal With Your First Purchase||Get access|
|Lesson #27 – What to Do if the Prospect Doesn’t Buy?||6 mins||Get access|
|↳ Lesson #27 – The Reasons Why Prospects Don’t Buy||Get access|
|Lesson #28 – Product-Market Fit||12 mins||Get access|
|↳ Lesson #28 – Iterating the Product and Reaching Product-Market Fit (🎁 Bonus Content)||Get access|
|Lesson #29 – To Pivot or Not to Pivot?||7 mins||Get access|
|↳ Lesson #29 – All Types of Pivots||Get access|
|Lesson #30 – What Happened With the Business?||6 mins||Get access|
|Section Links||Get access|
|Section 5: Speeding Things Up & Overcoming Common Challenges|
|Lesson #31 – Common Challenges||18 mins||Get access|
|Lesson #32 – Speeding up Product–Market Validation||11 mins||Get access|
|Section Links||Get access|
|Lesson #33 – Conclusion||3 mins||Get access|
|↳ Lesson #33 – Next Steps and a 🎁 Final Bonus||Get access|
|📄 Exercise Templates, Scripts & Task Lists|
|69.9 KB||Get access|
|297 KB||Get access|
|23.7 KB||Get access|
|29.2 KB||Get access|
|13.3 KB||Get access|
|24.4 KB||Get access|
|11.8 KB||Get access|
|251 KB||Get access|
|23.1 KB||Get access|
|71.9 KB||Get access|
|52.4 KB||Get access|
|🎁 Extras & Bonuses|
|🎥 How to Find and Evaluate B2B Business Ideas||40 mins||Get access|
|📘 Lean B2B: Build Products Businesses Want (ebook, PDF)||6.55 MB||Get access|
|📘 Lean B2B: Build Products Businesses Want (ebook, ePub)||18.2 MB||Get access|
|📘 Lean B2B: Build Products Businesses Want (ebook, MOBI)||35.9 MB||Get access|
|📘 Lean B2B: Build Products Businesses Want (Paperback discount)||Get access|
|🎙️ Expert Interviews With B2B Thought-Leaders|
|Alex Berman: Cold Email Pro & Serial Entrepreneur (Experiment 27, Lorelia Films, etc)||34 mins||Get access|
|Alex Hillman: Serial Entrepreneur (Indy Hall, Stacking the Bricks) & Author||(1h 02m 54s)||Get access|
|Ashwin Gupta: Growth & Product Management at Visual Website Optimizer (VWO) and Wingify||34 mins||Get access|
|Bob Moesta: President & CEO of the Re-Wired Group, Co-Creator of the Jobs to be Done Framework||26 mins||Get access|
|Claudio Perrone: Lean Startup Coach & Creator of PopcornFlow for Continuous Innovation & Change||30 mins||Get access|
|Dan Martell: Serial Entrepreneur (Clarity, Flowtown, Spheric Technologies), Coach & Angel Investor||41 mins||Get access|
|Daniel Zacarias: Product Management Expert & Career.pm Founder||32 mins||Get access|
|David Cancel: Serial Entrepreneur (Drift, Performable, Compete, Lookery, Ghostery) & Angel Investor||31 mins||Get access|
|Hiten Shah: Serial Entrepreneur (FYI, Product Habits, Crazy Egg, Kissmetrics) & Angel Investor||44 mins||Get access|
|Ian Gervais: VP of Product at Statflo, Founding Team Member||38 mins||Get access|
|Jeff Gothelf: Co-Author of Lean UX and Sense & Respond, Author of Lean vs Agile vs Design Thinking||29 mins||Get access|
|Jim Kalbach: Author of The Jobs-to-be-Done Playbook & Head Of Customer Experience at MURAL||29 mins||Get access|
|Karl Gilis: UX, CRO and Customer Experience Expert & Co-Founder AGConsult||48 mins||Get access|
|Kieran Flanagan: Growth Though-Leader & VP Marketing at HubSpot||30 mins||Get access|
|Nir Eyal: Bestselling Author of Hooked: How to Build Habit-Forming Products & Indistractable||24 mins||Get access|
|Patrick Campbell: Founder & CEO of ProfitWell, Pricing Expert||39 mins||Get access|
|Sachin Rekhi: Serial Entrepreneur (Notejoy, Feedera, Anywhere.FM) & Product Management Expert||40 mins||Get access|
|Zoran Kovacevic: Product Manager at TripActions & Serial Entrepreneur||27 mins||Get access|
|📩 Contacts & Links|
|All Course Links||Get access|
|Startup Tools, Posts & Resources for B2B Entrepreneurs (211+)||Get access|
|Get in Touch||Get access|