The Science of Targeting: How Startups Select the Perfect Niche

Date: February 19, 2024
Time (EST): 11:00 am - 12:00 pm

Join Etienne Garbugli and Sean Murphy for a live discussion about picking a niche. Choosing a niche involves targeting specific customers facing a common problem or need. These customers view themselves as similar and reference each other’s purchase decisions.

– What’s a market?
– What’s a niche?
– Is it big enough?
– Personas or niches?

Bring your questions. We’ll talk about how to identify potential niches and take participant questions.