Startups Don’t Have Infinite Runway.

To reach product/market fit, they need the right roadmap, solid strategies to learn from their market and customers, and a framework for deciding when to pivot, and when to persevere.

But things often get complicated when selling to businesses because…

“Starting a company is like jumping off a cliff and assembling a plane on the way down.”

– Reid Hoffman, LinkedIn Co-Founder

⚠️ Companies Don’t Buy the Way Consumers Do…

Businesses Buy on Value

They invest in new technology in expectation of a return on their investment (ROI).

Many Stakeholders Get Involved

On average, 6.8 stakeholders get involved in technology purchases in B2B. That’s a lot more than in B2C.

They Expect More Proximity

It’s important to learn to build relationships before you attempt to scale a solution in B2B.

If You Don’t Find a Way Inside Companies to Start Learning.
You’ll Spin Your Wheels.
And Your Runway Will Run Out.

What You Need is a Proven Playbook.

The Lean B2B Masterclass

The Lean B2B Masterclass is an end to end training program showing you how to get from idea to product/market fit in B2B.

It will teach you:


How to Assess the Opportunities in B2B & Set Yourself up for Success


How to Evaluate Markets & Find Early Adopters


How to Conduct Interview & Find the Pains of Buyers


How to Define a Product & Validate Its Potential With Customers


How to Speed Things Up & Overcome Common Challenges

The masterclass is designed for action, to help you get positively addicted to success, and to do it one tiny win at a time. The course is highly actionable. It contains everything you need to reach product/market fit in B2B.

See the Full Breakdown of Content

The Masterclass Has Everything You Need to
Get From Idea to P/M Fit In B2B

5.5 Hours of Video Lessons

Practical videos and exercises showing you how to get from idea to product/market fit in B2B.

16+ Hours of Exclusive Interviews

Access to interviews with B2B thought-leaders like Dan Martell, Hiten Shah, and Bob Moesta, pioneer of JTBD.

1 Year of Community Access

Access to The Lean B2B Support Community where you can get feedback, and support for your venture.

Invites to Member-Only Trainings

Every month, we host live training sessions to dive deep into certain key challenges. You’ll also be invited to our Live Q&As.

It’s Based on a Proven Methodology, Already
Used by Thousands of Entrepreneurs & Innovators

Companies Using The Lean B2B Methodology

It’s Taught by a Real Entrepreneur With Real Experience

Étienne Garbugli – Lean B2B Masterclass Instructor

Étienne Garbugli is a 3-time startup founder (Flagback, HireVoice and Highlights), the author of Lean B2B: Build Products Businesses Want, and a recognized customer research expert.

Over the years, he has validated no less than 25 businesses for clients and personal projects, ran countless tests, and tried all existing methodologies to learn how to cheaply validate business ideas.

Save Your Runway. Follow a Proven Process.
Get The Lean B2B Masterclass Today.

Frequently Asked Questions