THE LEAN B2B MASTERCLASS

Learn to build products businesses buy. Follow the process used by thousands of entrepreneurs and quickly get from idea to product-market fit in B2B.

Overview

Learn how to build products businesses buy by joining The Lean B2B Masterclass.

The Lean B2B masterclass will show you exactly what to do, when, and most importantly, how! Instead of flailing around trying random things, you’ll be able to follow a clear path.

The methodology you’ll learn has been developed over 7+ years and combines insights from hundreds of successful B2B entrepreneurs.

Thousands of entrepreneurs and innovators are already using the Lean B2B methodology.

What Will I Learn?

The masterclass curriculum is designed for action, to help you get positively addicted to success, and to do it one tiny win at a time. It contains everything you need to reach product-market fit in B2B.

The B2B Opportunity & Setting Yourself Up for Success (25 mins)
In the first section, we’ll talk about B2B product opportunities. By the end of it, you’ll know the differences between selling to businesses and selling to consumers, and you’ll have a clear idea of the time and setup you’ll need to reach product-market fit.

Evaluating Markets & Finding Early Adopters (1.5 hour)
Next, we’ll look at ways to generate business ideas and evaluate markets. By the end of this section, you’ll know what market you should be going in, and will have mastered the art of finding and recruiting early adopters.

Finding the Pains of Buyers (1 hour)
Next, we’ll start drafting interview scripts, conducting interviews, and finding problems worth solving. By the end of it, you’ll know how to conduct interviews and you’ll be able to turn interview data into actionable insights.

Defining a Product & Validating it With Customers (2 hours)
Next, we’ll define a minimum viable product to start validating our solution. We’ll also learn how to presell a product. By the end of this section, you’ll know what goes into an early MVP, and know how to make valuable offers to prospects.

Speeding Things Up & Overcoming Common Challenges (30 mins)
Lastly, you’ll learn to address common challenges faced by B2B innovators. You’ll also learn tricks to speed up product-market validation. By the end of it, you’ll be able to identify stalling techniques and speed things up.

Extras
The masterclass also includes 9+ hours of exclusive interviews with B2B thought-leaders like Dan Martell, Hiten Shah, Sachin Rekhi, and Bob Moesta, pioneer of the Jobs To Be Done Theory, fill-in-the-blank templates and worksheets, and access to a private mastermind group.

“I’m still applying the concepts I learned from the course every day. The Lean B2B masterclass gave me a clear strategy for validating product-market fit within businesses. Very practical, highly recommended!”

Stephan Huez, Wiser Hare Founder & CEO

Stephan Huez

Wiser Hare Founder & CEO

Who is teaching this course?

Étienne Garbugli is a 3-time startup founder (Flagback, HireVoice and Highlights), the author of Lean B2B: Build Products Businesses Want, and a recognized customer research expert.

Over the years, he has validated no less than 25 businesses for clients and personal projects, met hundreds of entrepreneurs, ran countless tests, and tried all existing methodologies to learn how to cheaply validate business ideas.

Étienne Garbugli – Lean B2B Masterclass Instructor

Who is Using the Lean B2B Methodology?

Companies Using The Lean B2B Methodology

Table of Content

Section 1: The B2B Opportunity & Setting Yourself Up for Success
Lesson #1 – Introduction 3 mins Get access
Lesson #2 – Why B2B? 8 mins Get access
Lesson #3 – What Makes B2B Different? 10 mins Get access
Lesson #4 – How Much Time Do I Need? 3 mins Get access
Lesson #5 – Do I Need to Quit My Job? 3 mins Get access
Section Links Get access
Section 2: Evaluating Markets & Finding Early Adopters
Lesson #6 – Where It Starts 9 mins Get access
Lesson #7 – Choosing a Market 9 mins Get access
Lesson #8 – Finding Problems and Opportunities that Matter 5 mins Get access
Lesson #9 – Finding Early Adopters 16 mins Get access
Lesson #10 – Finding Early Advocates 4 mins Get access
Lesson #11 – Selecting Early Adopters 2 mins Get access
Lesson #12 – Leveraging Domain Credibility & Visibility 11 mins Get access
Lesson #13 – Contacting Early Adopters 12 mins Get access
Lesson #14 – How to Get Customer Interviews with Cold Emails 26 mins Get access
↳ Lesson #14 – Cold Email Sample Script Get access
Section Links Get access
Section 3: Finding the Pains of Business Buyers
Lesson #15 – Why Interviews? 9 mins Get access
Lesson #16 – The Code of Conduct for Customer Interviews 12 mins Get access
↳ Lesson #16 – Tips for Great Customer Development Interviews Get access
Lesson #17 – Customer Discovery Interview Questions 11 mins Get access
↳ Lesson #17 – Customer Discovery Interview Questions  Get access
Lesson #18 – Conducting Problem Interviews 16 mins Get access
Lesson #19 – Analyzing the Results 12 mins Get access
Section 4: Defining a Product & Validating it With Customers
Lesson #20 – Problem-Solution Fit 13 mins Get access
↳ Lesson #20 – All Types of Endorsement Get access
Lesson #21 – Creating a Minimum Viable Product 18 mins Get access
Lesson #22 – Mapping the Buying Influencers 9 mins Get access
Lesson #23 – Preparing Your Pitch 18 mins Get access
Lesson #24 – Reengaging Prospects 5 mins Get access
↳ Lesson #24 – Reengagement Template Get access
Lesson #25 – Conducting Solution Interviews 10 mins Get access
↳ Lesson #25 – Solution Interview Questions Get access
Lesson #26 – Dealing with your First Purchase 4 mins Get access
↳ Lesson #26 – How to Deal With Your First Purchase Get access
Lesson #27 – What to Do if the Prospect Doesn’t Buy? 6 mins Get access
↳ Lesson #27 – The Reasons Why Prospects Don’t Buy Get access
Lesson #28 – Product-Market Fit 12 mins Get access
↳ Lesson #28 – Iterating the Product and Reaching Product-Market Fit (🎁 Bonus Content) Get access
Lesson #29 – To Pivot or Not to Pivot? 7 mins Get access
↳ Lesson #29 – All Types of Pivots Get access
Lesson #30 – What Happened With the Business? 6 mins Get access
Section Links Get access
Section 5: Speeding Things Up & Overcoming Common Challenges
Lesson #31 – Common Challenges 18 mins Get access
Lesson #32 – Speeding up Product–Market Validation 11 mins Get access
Section Links Get access
Conclusion
Lesson #33 – Conclusion 3 mins Get access
↳ Lesson #33 – Next Steps and a 🎁 Final Bonus Get access
📄 Exercise Templates, Scripts & Task Lists
Lean_B2B_Printable_Task_List.docx 69.9 KB Get access
Founder_Institute_10_Rules_Worksheet.pdf 297 KB Get access
Lean_B2B_Money_Map.xlsx 23.7 KB Get access
Lean_B2B_Value_Proposition_Hypotheses.xlsx 29.2 KB Get access
Lean_B2B_Early_Adopters_List.xlsx 13.3 KB Get access
Lean_B2B_Problem_Assessment_Grid.xlsx 24.4 KB Get access
Lean_B2B_Customer_Interview_Script.xlsx 11.8 KB Get access
Tony-Zambito-Buyer-Persona-Canvas.pdf 251 KB Get access
Lean_B2B_Test_Plan.xlsx 23.1 KB Get access
Lean_B2B_Printable_Jury_Map.docx 71.9 KB Get access
Lean_B2B_Canvas.pdf 52.4 KB Get access
🎁 Extras & Bonuses
🎥 How to Find and Evaluate B2B Business Ideas 40 mins Get access
📘 Lean B2B: Build Products Businesses Want (ebook, PDF) 6.55 MB Get access
📘 Lean B2B: Build Products Businesses Want (ebook, ePub) 18.2 MB Get access
📘 Lean B2B: Build Products Businesses Want (ebook, MOBI) 35.9 MB Get access
📘 Lean B2B: Build Products Businesses Want (Paperback discount) Get access
🎙️ Expert Interviews With B2B Thought-Leaders
Alex Berman: Cold Email Pro & Serial Entrepreneur (Experiment 27, Lorelia Films, etc) 34 mins Get access
Alex Hillman: Serial Entrepreneur (Indy Hall, Stacking the Bricks) & Author (1h 02m 54s) Get access
Ashwin Gupta: Growth & Product Management at Visual Website Optimizer (VWO) and Wingify 34 mins Get access
Bob Moesta: President & CEO of the Re-Wired Group, Co-Creator of the Jobs to be Done Framework 26 mins Get access
Claudio Perrone: Lean Startup Coach & Creator of PopcornFlow for Continuous Innovation & Change 30 mins Get access
Dan Martell: Serial Entrepreneur (Clarity, Flowtown, Spheric Technologies), Coach & Angel Investor 41 mins Get access
Daniel Zacarias: Product Management Expert & Career.pm Founder 32 mins Get access
David Cancel: Serial Entrepreneur (Drift, Performable, Compete, Lookery, Ghostery) & Angel Investor 31 mins Get access
Hiten Shah: Serial Entrepreneur (FYI, Product Habits, Crazy Egg, Kissmetrics) & Angel Investor 44 mins Get access
Ian Gervais: VP of Product at Statflo, Founding Team Member 38 mins Get access
Jeff Gothelf: Co-Author of Lean UX and Sense & Respond, Author of Lean vs Agile vs Design Thinking 29 mins Get access
Jim Kalbach: Author of The Jobs-to-be-Done Playbook & Head Of Customer Experience at MURAL 29 mins Get access
Karl Gilis: UX, CRO and Customer Experience Expert & Co-Founder AGConsult 48 mins Get access
Kieran Flanagan: Growth Though-Leader & VP Marketing at HubSpot 30 mins Get access
Nir Eyal: Bestselling Author of Hooked: How to Build Habit-Forming Products & Indistractable 24 mins Get access
Patrick Campbell: Founder & CEO of ProfitWell, Pricing Expert 39 mins Get access
Sachin Rekhi: Serial Entrepreneur (Notejoy, Feedera, Anywhere.FM) & Product Management Expert 40 mins Get access
Zoran Kovacevic: Product Manager at TripActions & Serial Entrepreneur 27 mins Get access
📩 Contacts & Links
All Course Links   Get access
Startup Tools, Posts & Resources for B2B Entrepreneurs (211+)   Get access
Get in Touch   Get access

Frequently Asked Questions