A few weeks back, I spoke to Stefanía Ólafsdóttir for The Lean B2B Podcast. We talked about entrepreneurship, data science, product analytics, customer research, and addressing emerging needs. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview Transcript …
The decision-making unit or DMU is the group of stakeholders within an organisation that get involved in the purchase of a technology product. In complex sales, the DMU might include the decision-makers, the influencers, and your early adopters. As you were interacting with prospects inside …
How to Map the Needs of the Decision-Making Unit (DMU) in B2B Sales Read ￫
A few weeks back, I spoke to Sofia Quintero for The Lean B2B Podcast. We talked about entrepreneurship, customer development, user research, neuropsychology, and continuous research. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview Transcript Etienne Garbugli: …
“Feedback is just noise until you segment it.” – Des Traynor, Intercom Co-Founder By the end of this article, your users and customers—whether you have one or a thousand—will fit on a map like the following: They will be from different markets, they will have …
Buying Triggers: How to Discover Why Your Best Customers Are Buying Your Product Read ￫
A few weeks back, I spoke to Simon De Baene for The Lean B2B Podcast. We talked about consulting, growth, product innovation, multi-product strategies, and customer development. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview Transcript Etienne …
A few weeks back, I spoke to Nkiruka Nwasokwa for The Lean B2B Podcast. We talked about sales, disruptive innovation, value proposition design, B2B product positioning, and customer development. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview …
Documenting successful projects and sharing them can be helpful for any business. That’s why B2B case studies are so important for both selling and content marketing. Case studies are stories that describe successful customer relationships, about how your company managed to correctly identify your clients’ …
B2B Case Studies: How to Create Case Studies that Help You Land Your Ideal Customers Read ￫
