[ Interview ] Avo Co-Founder Stefanía Ólafsdóttir on Addressing Emerging Needs in Product Analytics

A few weeks back, I spoke to Stefanía Ólafsdóttir for The Lean B2B Podcast. We talked about entrepreneurship, data science, product analytics, customer research, and addressing emerging needs. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview Transcript …

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[ Interview ] EnjoyHQ Co-Founder Sofia Quintero on Building and Growing a Business Through Continuous Research

A few weeks back, I spoke to Sofia Quintero for The Lean B2B Podcast. We talked about entrepreneurship, customer development, user research, neuropsychology, and continuous research. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview Transcript Etienne Garbugli: …

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[ Interview ] GSoft Co-Founder Simon De Baene on Scaling Product Innovation From $0 to $100M ARR

A few weeks back, I spoke to Simon De Baene for The Lean B2B Podcast. We talked about consulting, growth, product innovation, multi-product strategies, and customer development. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview Transcript Etienne …

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[ Interview ] B2B Product Positioning Expert Nkiruka Nwasokwa on Creating Value Propositions That Sell

A few weeks back, I spoke to Nkiruka Nwasokwa for The Lean B2B Podcast. We talked about sales, disruptive innovation, value proposition design, B2B product positioning, and customer development. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview …

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B2B Case Studies: How to Create Case Studies that Help You Land Your Ideal Customers

Documenting successful projects and sharing them can be helpful for any business. That’s why B2B case studies are so important for both selling and content marketing. Case studies are stories that describe successful customer relationships, about how your company managed to correctly identify your clients’ …

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