“Any customer you get promoted is a customer for life.” – Patrick McKenzie, Entrepreneur The more your value proposition starts to become reality, the more you’ll want to start turning your attention back to your early adopter, change agent, and internal champion. They believed in
Veeva Systems was founded by Peter Gassner and Matt Wallach in 2007. Having seen the evolution of client-server and mainframe technologies earlier in their careers, the founders believed that, as the cloud matured, products would become more verticalized, targeting specific industry segments. At Salesforce, where
“It’s really interesting to go in and say, “Okay, So what do you do today? What’s your process? Literally, show me what you do”. And you kind of walk through that, and then you take some notes and then okay show me again, and go
“You can’t improve anything without feedback. If you put it out there, how do you know if it’s any good? How do you know people like it? You need some way to figure that out. If you can’t figure that out then you’re going to
“It’s not that the customer may not have the problem, it’s just, they may not want the solution you’re selling.” – Dan Martell, Serial Entrepreneur Although you can use landing pages to presell smaller dollar-value products, it’s highly recommended to do preselling face-to-face, or over
Plot the % active over time (for various retention cohorts) to create your retention curve. IF it flattens off at some point, you have probably found product/market fit (PMF) for some market or audience. – Brian Balfour, Reforge Founder & CEO Several years ago, Facebook
“People have this Product/Market Fit survey, “How disappointed would you be if this product no longer existed?” A lot of people try to shoot down the framework. I don’t even argue with it. Yeah, you’re right, but you’re missing the point. The point isn’t the
