[ Interview ] GSoft Co-Founder Simon De Baene on Scaling Product Innovation From $0 to $100M ARR

A few weeks back, I spoke to Simon De Baene for The Lean B2B Podcast. We talked about consulting, growth, product innovation, multi-product strategies, and customer development. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview Transcript Etienne …

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[ Interview ] B2B Product Positioning Expert Nkiruka Nwasokwa on Creating Value Propositions That Sell

A few weeks back, I spoke to Nkiruka Nwasokwa for The Lean B2B Podcast. We talked about sales, disruptive innovation, value proposition design, B2B product positioning, and customer development. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview …

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B2B Case Studies: How to Create Case Studies that Help You Land Your Ideal Customers

Documenting successful projects and sharing them can be helpful for any business. That’s why B2B case studies are so important for both selling and content marketing. Case studies are stories that describe successful customer relationships, about how your company managed to correctly identify your clients’ …

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[ Interview ] Superpowered Co-Founder Patrick Vlaskovits on the Importance of Focus and Anti-Personas in B2B

A few weeks back, I spoke to Patrick Vlaskovits for The Lean B2B Podcast. We talked about bootstrapping a business, niche markets, anti-personas, and go-to-market strategies for B2B startups. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview …

[ Interview ] Superpowered Co-Founder Patrick Vlaskovits on the Importance of Focus and Anti-Personas in B2B Read →