How Veeva Systems Found an Underserved Market Segment in CRM

Veeva Systems was founded by Peter Gassner and Matt Wallach in 2007. Having seen the evolution of client-server and mainframe technologies earlier in their careers, the founders believed that, as the cloud matured, products would become more verticalized, targeting specific industry segments. At Salesforce, where

How to Use Preselling to Validate a Technology Product (Complete Guide)

“It’s not that the customer may not have the problem, it’s just, they may not want the solution you’re selling.” – Dan Martell, Serial Entrepreneur Although you can use landing pages to presell smaller dollar-value products, it’s highly recommended to do preselling face-to-face, or over