“It’s really interesting to go in and say, “Okay, So what do you do today? What’s your process? Literally, show me what you do”. And you kind of walk through that, and then you take some notes and then okay show me again, and go
“You can’t improve anything without feedback. If you put it out there, how do you know if it’s any good? How do you know people like it? You need some way to figure that out. If you can’t figure that out then you’re going to
“It’s not that the customer may not have the problem, it’s just, they may not want the solution you’re selling.” – Dan Martell, Serial Entrepreneur Although you can use landing pages to presell smaller dollar-value products, it’s highly recommended to do preselling face-to-face, or over
Plot the % active over time (for various retention cohorts) to create your retention curve. IF it flattens off at some point, you have probably found product/market fit (PMF) for some market or audience. – Brian Balfour, Reforge Founder & CEO Several years ago, Facebook
“People have this Product/Market Fit survey, “How disappointed would you be if this product no longer existed?” A lot of people try to shoot down the framework. I don’t even argue with it. Yeah, you’re right, but you’re missing the point. The point isn’t the
“The highest ROI I’ve ever had on user research is not a focus group or interview session: it’s developing a close relationship with a handful of representative customers where I feel comfortable asking 5-minute questions over informal channels (text, email, phone, even Facebook Messenger). It
Startups are risky. As many as 90% of them fail. A key reason why startups fail is that the early days of new ventures very closely resemble research and development (R&D). And sadly, R&D projects don’t always work. Maybe the product isn’t perceived as valuable.
