A few weeks back, I spoke to Simon De Baene for The Lean B2B Podcast. We talked about consulting, growth, product innovation, multi-product strategies, and customer development. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview Transcript Etienne …
A few weeks back, I spoke to Nkiruka Nwasokwa for The Lean B2B Podcast. We talked about sales, disruptive innovation, value proposition design, B2B product positioning, and customer development. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview …
Documenting successful projects and sharing them can be helpful for any business. That’s why B2B case studies are so important for both selling and content marketing. Case studies are stories that describe successful customer relationships, about how your company managed to correctly identify your clients’ …
B2B Case Studies: How to Create Case Studies that Help You Land Your Ideal Customers Read ￫
Landing new clients and closing new deals feels great. And it’s equally upsetting when a customer turns down your offer or when they never get back to you at all. You won’t be able to improve unless you can figure out why some customers chose …
How a Win/Loss Analysis Can Help You Find Product/Market Fit Read ￫
A few weeks back, I spoke to Patrick Vlaskovits for The Lean B2B Podcast. We talked about bootstrapping a business, niche markets, anti-personas, and go-to-market strategies for B2B startups. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview …
A few weeks back, I spoke to Sean Murphy for The Lean B2B Podcast. We talked about entrepreneurship, customer development, the importance of social capital, and the best time to start a business. You can watch the full interview below, or access it on iTunes, …
What is Product-Market Fit and Why is It Important? Marc Andreessen of Andreessen Horowitz was one of the first people to suggest the Product-Market Fit (PMF) concept and he defined the term as being in a good market with a product that can satisfy that …
The 7 Best Books on Product Market Fit for Startups in 2021 Read ￫
