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Lean B2B – Logo Mobile
  • Books
    • Lean B2B
    • Find Your Market
    • Solving Product
  • Articles
    • Podcast
    • Newsletter
  • Training
    • Masterclass
    • Workshops
    • The Lean B2B Certificate
  • Resources
    • Lean B2B Experts
  • Founder Support
    • 1:1 Coaching
    • Founder Community
    • Events

[ Interview ] Innovation Expert Bruno Pešec on *How* Corporate Innovators Can Manage Innovation

Podcast / 37 min read

A few weeks back, I spoke to Bruno Pešec for The Lean B2B Podcast. We talked about corporate innovators, innovation, strategies, The Lean Startup, and portfolio management. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview Transcript Étienne

4 Reasons Why ‘Solving Customer Problems’ Isn’t the Right Lens for B2B Customer Development Early on

Customer Discovery / 3 min read

A lot of customer development literature—including the first edition of Lean B2B—focuses on finding problems. Although problems can help to identify opportunities, there are a few reasons why I no longer recommend starting by looking for problems to solve: Problems lead to missed opportunities: As

How to Prioritize Market Assumptions and Markets for Your Product or Innovation

Ideation / 15 min read

“You’re not obligated to serve every possible customer. The products and services you develop should match your company’s overall financial and commercial goals.” – Madhavan Ramanujam and Georg Tacke, Authors of Monetizing Innovation You’ve been able to identify a few dozen markets. Many look promising.

[ Interview ] B2B Product Management Expert Jason Knight on What to Do After Reaching Product/Market Fit

Podcast / 41 min read

A few weeks back, I spoke to Jason Knight for The Lean B2B Podcast. We talked about customer discovery, the enterprise, product/market fit, startups, and B2B product management. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview Transcript

[ Interview ] Testlio Co-Founder Kristel Kruustük on Creating an Enterprise Marketplace for Software Testing

Podcast / 23 min read

A few weeks back, I spoke to Kristel Kruustük for The Lean B2B Podcast. We talked about entrepreneurship, focus, resilience, business models, and quality assurance (QA) testing. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview Transcript Etienne

[ Interview ] Avo Co-Founder Stefanía Ólafsdóttir on Addressing Emerging Needs in Product Analytics

Podcast / 28 min read

A few weeks back, I spoke to Stefanía Ólafsdóttir for The Lean B2B Podcast. We talked about entrepreneurship, data science, product analytics, customer research, and addressing emerging needs. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview Transcript

How to Map the Needs of the Decision-Making Unit (DMU) in B2B Sales

B2B Entrepreneurship / 7 min read

The decision-making unit or DMU is the group of stakeholders within an organisation that get involved in the purchase of a technology product. In complex sales, the DMU might include the decision-makers, the influencers, and your early adopters. As you were interacting with prospects inside

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About Lean B2B

Lean B2B's mission is to meaningfully increase the success rate of B2B ventures.

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The Lean B2B Series

Thousands of entrepreneurs and innovators around the world are using The Lean B2B Methodology to build and grow their businesses.

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Must-Reads for B2B Entrepreneurs

  • How Much Time Do You Need to Reach Product-Market Fit in B2B?
  • How to Find Early Adopters For Your Product – The Complete Guide
  • How to Get B2B Customer Interviews with Cold Emails
  • How to Find your Prospects’ Most Painful Problems
  • 21 Lessons Entrepreneurs Need to Learn to Make Their Business Successful

Must-Reads for B2B Innovators

  • Why The Lean Startup Techniques Don’t Work in B2B
  • B2B Customer Discovery Interview Questions – The Master List
  • 16 Tips for Better Customer Interviews in B2B
  • The Lean B2B Canvas – A Free Tool to Iterate Value Propositions
  • Do You Have Product-Market Fit? Here’s How to Tell…
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