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Lean B2B – Logo Mobile
  • Books
    • Lean B2B
    • Find Your Market
    • Solving Product
  • Articles
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    • Podcast
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How to Use Contextual Inquiries to Find New Product Opportunities (Complete Guide)

Customer Discovery / 4 min read

“It’s really interesting to go in and say, “Okay, So what do you do today? What’s your process? Literally, show me what you do”. And you kind of walk through that, and then you take some notes and then okay show me again, and go

The Challenges of Improving and Iterating Early Products in Tech

Validation / 3 min read

“You can’t improve anything without feedback. If you put it out there, how do you know if it’s any good? How do you know people like it? You need some way to figure that out. If you can’t figure that out then you’re going to

How to Use Preselling to Validate a Technology Product (Complete Guide)

Validation / 3 min read

“It’s not that the customer may not have the problem, it’s just, they may not want the solution you’re selling.” – Dan Martell, Serial Entrepreneur Although you can use landing pages to presell smaller dollar-value products, it’s highly recommended to do preselling face-to-face, or over

How to Evaluate Product/Market Fit by Analyzing Retention Cohorts

Validation / 3 min read

Plot the % active over time (for various retention cohorts) to create your retention curve. IF it flattens off at some point, you have probably found product/market fit (PMF) for some market or audience. – Brian Balfour, Reforge Founder & CEO Several years ago, Facebook

How to Use the Product/Market Fit Survey to Evaluate Your Product’s Market Fit

Validation / 2 min read

“People have this Product/Market Fit survey, “How disappointed would you be if this product no longer existed?” A lot of people try to shoot down the framework. I don’t even argue with it. Yeah, you’re right, but you’re missing the point. The point isn’t the

How to Create a Customer Advisory Board to Learn How to Improve Your Product Fast

Product / 3 min read

“The highest ROI I’ve ever had on user research is not a focus group or interview session: it’s developing a close relationship with a handful of representative customers where I feel comfortable asking 5-minute questions over informal channels (text, email, phone, even Facebook Messenger). It

Buy a Startup? Build From Scratch? What’s the Best Path Into B2B Entrepreneurship?

B2B Entrepreneurship / 4 min read

Startups are risky. As many as 90% of them fail. A key reason why startups fail is that the early days of new ventures very closely resemble research and development (R&D). And sadly, R&D projects don’t always work. Maybe the product isn’t perceived as valuable.

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About Lean B2B

Lean B2B's mission is to meaningfully increase the success rate of B2B ventures.

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Must-Reads for B2B Entrepreneurs

  • How Much Time Do You Need to Reach Product-Market Fit in B2B?
  • How to Find Early Adopters For Your Product – The Complete Guide
  • How to Get B2B Customer Interviews with Cold Emails
  • How to Find your Prospects’ Most Painful Problems
  • 21 Lessons Entrepreneurs Need to Learn to Make Their Business Successful

Must-Reads for B2B Innovators

  • Why The Lean Startup Techniques Don’t Work in B2B
  • B2B Customer Discovery Interview Questions – The Master List
  • 16 Tips for Better Customer Interviews in B2B
  • The Lean B2B Canvas – A Free Tool to Iterate Value Propositions
  • Do You Have Product-Market Fit? Here’s How to Tell…
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