Expense Report Script

To make it easier for you to get The Lean B2B Masterclass, or a community membership paid for by your company I put together the following email that you can copy and paste to send to your boss or the finance team in your organization:

Hey [ NAME ],

I want to join The Lean B2B Masterclass (leanb2bbook.com/masterclass) and was hoping you’d let me expense it.

It’s a one-time payment of $299.99.

The course will help us improve how we bring new products to market. In it, I'll learn how to do customer interviews, how to identify the biggest pains of our prospects, and how to test and validate new business products.

For $299, we'll also get 10 hours of exclusive interviews with B2B thought-leaders like Jim Kalbach, Jeff Gothelf, David Cancel, and Bob Moesta, templates and worksheets we can use in our work, and I'll have access to a private community to ask questions and learn from other innovators.

The course is based on the Lean B2B methodology, a methodology that's been used by thousands of companies around the world including Altran, the Netherlands Aerospace Centre (NLR), Deloitte, and ING.

I think the content will really help level up our innovation practice; and for $300 I figured it would be a no-brainer, but wanted to get your OK first.

[ Your Name ]