Our engaging private online or in-person workshops help entrepreneurs and innovators learn from customers to build and grow thriving businesses.
Our workshops build on our popular books, and our unique methodology. They can be delivered remotely online, or in-person anywhere around the world.
The content is always tailored to the unique challenges of the participants. They can be adapted to fit hour-long, or 2-day installments.
Participants will leave with real-world examples and actionable frameworks that will directly impact their organizations’ bottom lines.
From Needs to Opportunities: The Fundamentals of Customer Development in B2B
How do needs first appear inside organizations? What causes business stakeholders to agree to buy new, unproven technology?
This workshop introduces how needs and product opportunities first appear inside organizations, and how innovators and entrepreneurs can unpack organizational decision-making processes to deliver value and gain a foothold inside businesses.
“Great workshop. [ I’m ] Impressed by all the information that quickly pops to his mind, lots of knowledge and examples.”
Recent workshop participant
Interviewing Customers in B2B
In this workshop, we discuss the unique challenges of interviewing prospects and customers in B2B. We introduce the core concepts, tricks of the trade, and dive deep into practice.
Fulfilling Product Promise
In this workshop, we discuss how to align the product to the needs and expectations of the entire organization to improve retention and predictably grow accounts.
In this workshop, we discuss a process for transitioning from missionary sales to a scaleable pipeline. We’ll identify best-fit customers, and find ways to ajust the product, the positioning, and the processes to the right target.
Need something different?
Want to discuss which option is best for you or your team? Get in touch. We’ll be happy to discuss the options, or define a more custom offering for your needs.