B2B Innovation

I wrote Lean B2B to help entrepreneurs apply the Lean Startup methodology in B2B. It’s something I had struggled with, and a reality I was aware of. Among the happy discoveries that followed the publication of the book was the realization that the second largest

FoxMeyer’s Logo FoxMeyer Drug was a $5 billion company and the United States’ fourth largest drug wholesaler. In 1993, with the support of the company’s CEO and CIO, the company began a $100M project to implement SAP’s R/3 ERP software. To implement the software, FoxMeyer chose