Podcast

[ Interview ] GSoft Co-Founder Simon De Baene on Scaling Product Innovation From $0 to $100M ARR

A few weeks back, I spoke to Simon De Baene for The Lean B2B Podcast. We talked about consulting, growth, product innovation, multi-product strategies, and customer development. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview Transcript Etienne …

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[ Interview ] B2B Product Positioning Expert Nkiruka Nwasokwa on Creating Value Propositions That Sell

A few weeks back, I spoke to Nkiruka Nwasokwa for The Lean B2B Podcast. We talked about sales, disruptive innovation, value proposition design, B2B product positioning, and customer development. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview …

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[ Interview ] Superpowered Co-Founder Patrick Vlaskovits on the Importance of Focus and Anti-Personas in B2B

A few weeks back, I spoke to Patrick Vlaskovits for The Lean B2B Podcast. We talked about bootstrapping a business, niche markets, anti-personas, and go-to-market strategies for B2B startups. You can watch the full interview below, or access it on iTunes, Google, or Spotify. Interview …

[ Interview ] Superpowered Co-Founder Patrick Vlaskovits on the Importance of Focus and Anti-Personas in B2B Read →

[ Interview ] Testimonial Hero Founder Sam Shepler on Building and Scaling a Service Business in B2B

A few weeks back, I spoke to Sam Shepler for The Lean B2B Podcast. We talked about entrepreneurship, customer development, service vs product businesses, and how to go about scaling a service business. You can watch the full interview below, or access it on iTunes, …

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[ Interview ] Alex Berman on How to Evaluate B2B Market Segments With Cold Email Outreach

A few weeks back, I spoke to Alex Berman for The Lean B2B Podcast. We talked about entrepreneurship, sales, customer development, validating B2B market segments, cold email outreach, and acquisition entrepreneurship. You can watch the full interview below, or access it on iTunes or Spotify. …

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[ Interview ] Alex Hillman on How a Sales Safari Can Help You Find a Business Opportunity in B2B

A few weeks back, I spoke to Alex Hillman for The Lean B2B Podcast. We talked about entrepreneurship, job creation, market selection, customer research, Sales Safaris, and finding the right business opportunity. You can watch the full interview below, or access it on iTunes or …

[ Interview ] Alex Hillman on How a Sales Safari Can Help You Find a Business Opportunity in B2B Read →