Start with a Free Product to Validate a B2B Business? It’s Possible

After the success of YouSendIt (now Hightail), Ranjith Kumaran and Mehdi Ait Oufkir co-founded PunchTab, a loyalty and engagement platform for brands, agencies, blogs and businesses. When it came time to validate PunchTab, Ranjith and Mehdi decided to focus on distribution before monetization. Although they