15 B2B Entrepreneurs and Influencers You Should Be Following


Entrepreneurs get bombarded with advice from friends, investors, family, founders and the media.

Receiving conflicting ideas and opinions has a negative impact on their ability to focus and make quick decisions.

Although too much advice can lead to decision paralysis, listening to the right voices can open growth opportunities for a startup.

To help founders along, I put together a list of 15 B2B entrepreneurs and influencers to help inspire the work of your startup:

Bill Aulet – Serial entrepreneur, managing director of the Martin Trust Center at MIT, Disciplined Entrepreneurship author.

Stewart Butterfield – Slack founder, Flickr co-founder, fellow Canadian.

Steli Efti – CEO at Close.io, sales expert.

Brian Halligan – HubSpot co-founder, Inbound Marketing author, MIT Sr. Lecturer.

Christoph Janz – SaaS investor, Point Nine Capital partner.

Jason M. Lemkin – EchoSign co-founder, VC, SaaStr blog creator.

Aaron Levie – Box co-founder, funny guy.

Mark MacLeod – VC partner at Surepath Capital, DJ.

Eoghan McCabe – Intercom co-founder.

Geoffrey Moore – Crossing the Chasm author, venture partner at MDV.

Aaron Ross – Predictable Revenue author, sales expert.

Hiten Shah – KISSmetrics and CrazyEgg co-founder, curator of the SaaS businesses weekly newsletter.

David Skok – Serial entrepreneur, VC partner at Matrix Ventures, forEntrepreneurs blog creator.

Tomasz Tunguz – Venture capitalist at Redpoint Ventures.

Michael Wolfe – Serial entrepreneur, startup advisor.

Happy learning!

And, while you’re at it, I invite you to join the #LeanB2B community on Twitter for weekly updates on B2B, SaaS, Startups, Innovation and Growth.


⚡⚡ Enjoyed this content? I go into way more detail on this subject in Lean B2B. It covers the ins and outs of finding traction in the market for B2B products. Check it out »


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