15 B2B Entrepreneurs and Influencers You Should Be Following Today

Everyday, B2B entrepreneurs are bombarded with advice from friends, investors, family, founders and the media.

Receiving conflicting ideas and opinions has a negative impact on their ability to focus and make quick decisions.

Although too much advice can lead to decision paralysis, listening to the right voices can open growth for a startup.

To help founders along, I put together a list of 15 B2B entrepreneurs and influencers to help inspire the work of your startup:

Bill Aulet – Serial entrepreneur, managing director of the Martin Trust Center at MIT, Disciplined Entrepreneurship author.

Ironically, those who pursue an ambitious goal & struggle end up happy, those who pursue pleasure do not.

— Bill Aulet (@BillAulet) November 7, 2015

Stewart Butterfield – Slack founder, Flickr co-founder, fellow Canadian.

The “principle of the drunkard’s search” holds the key to understanding most bad design and business decisions: https://t.co/CQ53iffJJ0

— Stewart Butterfield (@stewart) September 24, 2015

Steli Efti – CEO at Close.io, sales expert.

The way you deal with being told “no” is one of the best indicators of future success in #sales https://t.co/HKRVTCwOOc via @closeio

— Steli Efti (@Steli) October 26, 2015

Brian Halligan – HubSpot co-founder, Inbound Marketing author, MIT Sr. Lecturer.

Transparency is a trust multiplier

— Brian Halligan (@bhalligan) October 18, 2015

Christoph Janz – SaaS investor, Point Nine Capital partner.

From the archives: Excel template for cohort analyses in SaaS https://t.co/oXTW2pIr0M https://t.co/8K7yMioxCY pic.twitter.com/fYophs3hGo

— Christoph Janz (@chrija) November 1, 2015

Jason M. Lemkin – EchoSign co-founder, VC, SaaStr blog creator.

You do realize that the multiples for Salesforce, Workday, Box, Zendesk, etc. really aren’t that high, right? https://t.co/fDwu8A8h4I

— Jason M. Lemkin (@jasonlk) November 7, 2015

Aaron Levie – Box co-founder, funny guy.

Future enterprise software leaders will build like Facebook, design like Square, measure like Zynga, and support like Zappos

— Aaron Levie (@levie) May 14, 2012

Mark MacLeod – VC partner at Surepath Capital, DJ.

Scale is the only way to win in #Fintech https://t.co/WQEd3dycC9

— Mark MacLeod (@startupcfo) October 28, 2015

Eoghan McCabe – Intercom co-founder.

We have reached peak “behavior driven email” software. Technologists of the world: Build something new!

— Eoghan McCabe (@eoghanmccabe) October 14, 2015

Geoffrey Moore – Crossing the Chasm author, venture partner at MDV.

Why do start-ups routinely outperform incumbents when it comes to catching the next wave in disrupted markets? https://t.co/A4NwLpqHtd

— Geoffrey Moore (@geoffreyamoore) November 4, 2015

Aaron Ross – Predictable Revenue author, sales expert.

#salestips: over the long term, grow 2/3 of your people internally and hire 1/3 externally for new ideas and blood.

— Aaron Ross (@motoceo) November 6, 2015

Hiten Shah – KISSmetrics and CrazyEgg co-founder, curator of the SaaS businesses weekly newsletter.

Surround yourself with people who want you to succeed.

— Hiten Shah (@hnshah) October 29, 2013

David Skok – Serial entrepreneur, VC partner at Matrix Ventures, forEntrepreneurs blog creator.

2015 #SaaS Survey results are out: https://t.co/HTTndT9Prs 300+ companies, benchmarking data to help you grow.

— David Skok (@BostonVC) October 21, 2015

Tomasz Tunguz – Venture capitalist at Redpoint Ventures.

The Risk Sales Discounts Impose to Startup Burn Rates https://t.co/tCZIpaVEzO

— Tomasz Tunguz (@ttunguz) November 5, 2015

Michael Wolfe – Serial entrepreneur, startup advisor.

If we are in a bubble, why is a company at >$2B revenue and growing >50% a year (Twitter) considered a “failure” ?

— Michael Wolfe (@michaelrwolfe) November 7, 2015

Happy learning!

And, while you’re at it, follow me on Twitter for updates on B2B, SaaS, Startups, Innovation and Growth.

Do you feel we missed anyone? Send me a message on Twitter if you feel we’re forgetting someone essential.