Introducing the Lean B2B Course: Learn to Apply the Lean Startup in B2B

I’ve been thinking about creating a 2nd edition of Lean B2B for years.

The content’s there. The learnings are there. But I’ve been afraid of breaking it; breaking something that’s already working.

I think I came up with a solution.

Today marks the launch of the Lean B2B Course; 5 hours of high-quality video lessons expanding on the content of the book.

The course dives deeper into ways to manage runway, find early adopters, connect with decision-makers, conduct interviews, and reach product-market fit. The complete course structure is available below.

It also includes battle-tested worksheets and templates, and access to the all-new Monthly Virtual Office Hours. You can check out the Lean B2B Course right here.

The Lean B2B Course Content

It’s a lot of content, but you can complete it at your own pace. Just dive in whenever you have time!

1. Introduction
2. Why B2B?
3. What Makes B2B Different?
4. How Much Time Do I Need?
5. Do I Need to Quit My Job?
6. Where It Starts
7. Choosing a Market
8. Finding Problems and Opportunities that Matter
9. How to Find Early Adopters
10. How to Identify Early Advocates
11. Selecting Early Adopters
12. Leveraging Domain Credibility & Visibility
13. Contacting Early Adopters
14. How to Get Customer Interviews with Cold Emails
15. Why Interviews?
16. The Code of Conduct for Customer Interviews
17. Customer Discovery Questions
18. Conducting Problem Interviews
19. Analyzing the Results
20. Problem-Solution Fit
21. Creating a Minimum Viable Product
22. Mapping the Buying Influencers
23. Preparing Your Pitch
24. Reengaging Prospects
25. Conducting Solution Interviews
26. How to Deal With Your First Purchase
27. What to Do if the Prospect Doesn’t Buy?
28. Product-Market Fit
29. To Pivot or Not to Pivot?
30. What Happened With the Business?
31. Common Challenges
32. Speeding up Product-Market Validation
33. Conclusion