The Dangers of Building a Solution for a Single Customer

Thor Muller was one of the co-founders of customer support community startup Get Satisfaction. In 2007, Get Satisfaction generated a lot of buzz when they created customer communities hosted outside of businesses’s websites. The communities were very active and a lot of content was being

How to Setup a Customer Development Panel in B2B

The vast majority of people in an enterprise don’t know a thing about customer development, customer validation or anything else related to the Lean Startup methodology. You can stay in the “us vs. them” model or, you can ask your more passionate prospects to help

How to Get Businesses to Share their Internal Budgets

Great question from a reader this week: Businesses are notoriously secret about their budgets — so how do you even start the conversation or the process to get information about how they allocate their money? As the reader rightfully pointed out, everything related to budgets