Growth

B2B Case Studies: How to Create Case Studies that Help You Land Your Ideal Customers

Documenting successful projects and sharing them can be helpful for any business. That’s why B2B case studies are so important for both selling and content marketing. Case studies are stories that describe successful customer relationships, about how your company managed to correctly identify your clients’ …

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When’s the Best Time for My Company to Enter a New Market Segment?

You chose a beachhead market. Aligned internal stakeholders. Repositioned the business and external messaging. Wrote amazing case studies. Tightened your product-market fit. Switched to a proactive growth model. And business is booming. Don’t stop. It takes discipline to expand gradually. Now, there’s 2 things that’ll need …

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