Documenting successful projects and sharing them can be helpful for any business. That’s why B2B case studies are so important for both selling and content marketing. Case studies are stories that describe successful customer relationships, about how your company managed to correctly identify your clients’
Though rarely perceived as a competitor, Microsoft Excel is almost always an actual competitor for software startups. – Joshua Porter, Ex-HubSpot Director of User Experience In large companies, the core business functions are well served by technology vendors. There’s Intuit for finance, Taleo for recruitment,
Entrepreneur and investor Jason Lemkin says that if you have 1 customer in a segment, you can get 10. With user segmentation and a bit of data, you can find your business’s best customers to double down and find more. In this post, we look
Once you select a beachhead market, you have to put your entire company focus on it. It doesn’t mean you need to drop your customers outside that segment, but there’s definitely a re-prioritization that needs to occur. You want to put yourself in a “thought
B2B entrepreneur and investor Jason Lemkin says that there are 4 stages to a business: First customers: when you’re looking for Product-Market fit; Under $1M: when it’s not really repeatable, but you have revenue coming in; Over $2M: when the engine is starting to work
There are countless reasons why B2B SaaS companies fail to scale. According to CB Insights’ analysis of 269 startup post-mortems, the top reasons for startup failure are lack of market demand, competition, team, cashflow, and pricing: CB Insights – Top 5 Reasons Why SaaS Companies
You chose a beachhead market. Aligned internal stakeholders. Repositioned the business and external messaging. Wrote amazing case studies. Tightened your product-market fit. Switched to a proactive growth model. And business is booming. Don’t stop. It takes discipline to expand gradually. Now, there’s 2 things that’ll need
