“You can’t improve anything without feedback. If you put it out there, how do you know if it’s any good? How do you know people like it? You need some way to figure that out. If you can’t figure that out then you’re going to
“It’s not that the customer may not have the problem, it’s just, they may not want the solution you’re selling.” – Dan Martell, Serial Entrepreneur Although you can use landing pages to presell smaller dollar-value products, it’s highly recommended to do preselling face-to-face, or over
Plot the % active over time (for various retention cohorts) to create your retention curve. IF it flattens off at some point, you have probably found product/market fit (PMF) for some market or audience. – Brian Balfour, Reforge Founder & CEO Several years ago, Facebook
“People have this Product/Market Fit survey, “How disappointed would you be if this product no longer existed?” A lot of people try to shoot down the framework. I don’t even argue with it. Yeah, you’re right, but you’re missing the point. The point isn’t the
What Is Product-Market Fit (And Why Is It Important?) Wealthfront co-founder Andy Rachleff and investor Don Valentine were the first to define and coin the term product-market fit (aka product/market fit or PMF). Later, Marc Andreessen, partner at Andreessen Horowitz, helped popularize the concept. To
The life of any startup can be divided into two parts – before product/market fit and after product/market fit. – Marc Andreessen, Product Market Fit Promoter and Serial Entrepreneur You were able to make some sales, get a few case studies and learn about the
It’s show time — time to start the solution interview phase and show what your team has been working on. Before showing your minimum viable product (MVP), it’s a good idea to ask, “What would be wonderful?” and listen carefully to the prospect’s wording. This
