How to Define Product-Market Fit in 2023

You can’t define Product-Market fit, but you know when you see it. There are no specific KPIs, but you feel it. – Richard Aberman, WePay Co-Founder There is no clear definition for what Product-Market fit really is. The reason for that is not because it

How Optimizely Stayed Lean by Selling Vaporware Software

Pete Koomen joined Google as an Associate Product Manager in 2006. At Google, he had the chance to work on many large projects and meet Dan Siroker who, at the time, also served as the Director of Analytics for the Barack Obama presidential campaign. Together,

How Psykler Used Spreadsheets to Validate Early Product Demand

After years of watching salespeople burn leads and lose accounts due to personality and style clashes, Wayne McIntyre founded Psykler. The objective of the business was to help users build more effective business relationships using psychometric profiling. Wayne’s hypothesis was this: relationship profiling, a concept