Although analytics play a lesser role in the early days of B2B startups, there’s a point – usually when your pilot is in the hands of customers – when analytics help you understand the drivers of B2B product-market fit (revenue, engagement and growth). Throw away
To many first-time entrepreneurs, organizing and conducting one-on-one interviews feels unproductive. It takes away from product development, design and sales; it’s time-consuming. Maybe they have access to hundreds of email addresses from their website or have a following on social media, so the temptation is
The training stuff (that we were working on) was a cost center. People just said… we don’t have a budget for that, but we do have all these marketing problems. We had to be closer to the money. – Chris Savage, Wistia CEO It’s very
When looking for your first few customers, one of the things that your pitch should help reinforce is the credibility of your startup. It should be perceived as reliable and dependable. Although some entrepreneurs sell pilots without committing to a strict deadline, demonstrating reliability is
“It’s really important not to create a business without competition.” – Unknown Starting a new business is one of the most challenging things you can do. Unless you’re in it for the pain (possible), it makes sense to try to reduce your risk and difficulty
There’s been a lot of buzz around pivots ever since Eric Ries coined the term in a blog post in 2009. Ries says that a pivot is a structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of
Für Lean B2B habe ich alle B2B Fragen zusammengefasst, welche Unternehmer während der problematischen Interview Phase beantworten müssen, wenn Sie Kunden im frühen Stadium entdecken. Es ist wichtig einen Plan zu haben und ein Interviewskript zu befolgen um gleichmäßige Daten aller Kandidaten zu sammeln (Sie
