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Lean B2B – Logo Mobile
  • Books
    • Lean B2B
    • Find Your Market
    • Solving Product
  • Course
  • Coaching
  • Newsletter
  • Blog
    • Articles
    • Newsletter
    • Podcasts
  • Sign In
    • 🎥 Course Access
    • 📙 Book Purchases (Lemon Squeezy)
    • 📕 Book Purchases (Gumroad – Pre 2023)

🔥 New Book: Solving Product, a GPS for Entrepreneurs & Product Teams

If you’ve read Lean B2B, you could reasonably be wondering: “What happens once I reach product-market fit?” Is everything fine and dandy after? This, is one of the questions I aimed to answer when I began work on the book that would eventually become Solving

[ Interview ] ProfitWell’s Patrick Campbell on the Pros & Cons of a Multi-Product Strategy in SaaS

A few weeks back, I spoke to Patrick Campbell for The Lean B2B Podcast. We talked about metrics, customer research, pricing, segmentation, and the pros and cons of having a multi-product strategy. You can watch the full interview below, or access it on iTunes or

[ Interview ] Lean UX Co-Author Jeff Gothelf on How Product Teams Should Do Product Discovery in 2025

A few weeks back, I spoke to Lean UX co-author Jeff Gothelf for The Lean B2B Podcast. We talked about UX, product management, innovation, experiment design, and the importance of doing effective product discovery. You can watch the full interview below, or access it on

[ Interview ] Bestselling Author Nir Eyal on Using the Hook Model to Improve Product Engagement

A few weeks back, I spoke to bestselling author Nir Eyal for The Lean B2B Podcast. We talked about product design, retention, growth, and how the Hook Model can help improve product engagement. You can watch the full interview below, or access it on iTunes

[ Interview ] 5x Founder David Cancel on Why All Businesses Will Become Customer Centric in the Next 10 Years

A few weeks back, I spoke to 5x entrepreneur and angel investor David Cancel for The Lean B2B Podcast. We talked about customer centricity, the commoditization of SaaS, growth, and various strategies to learn and iterate early business models. You can watch the full interview

[ Interview ] Serial Entrepreneur Dan Martell on Learning From Early Product Engagement

A few weeks back, I spoke to 5x entrepreneur and angel investor Dan Martell for The Lean B2B Podcast. We talked about customer development, customer research, growth, and various strategies to learn from early product engagement. You can watch the full interview below, or access

[ Interview ] Sachin Rekhi on How to Get Actionable User Feedback for Your Product

A few weeks back, I spoke to product management and entrepreneurship thought leader Sachin Rekhi for The Lean B2B Podcast. We talked about customer development, customer research, and various strategies to collect (and learn from) user feedback. You can watch the full interview below, or

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Must-Reads for B2B Entrepreneurs

  • How Much Time Do You Need to Reach Product-Market Fit in B2B?
  • How to Find Early Adopters For Your Product – The Complete Guide
  • How to Get B2B Customer Interviews with Cold Emails
  • How to Find your Prospects’ Most Painful Problems
  • 21 Lessons Entrepreneurs Need to Learn to Make Their Business Successful

Must-Reads for B2B Innovators

  • Why The Lean Startup Techniques Don’t Work in B2B
  • B2B Customer Discovery Interview Questions – The Master List
  • 16 Tips for Better Customer Interviews in B2B
  • The Lean B2B Canvas – A Free Tool to Iterate Value Propositions
  • Do You Have Product-Market Fit? Here’s How to Tell…
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Lean B2B consolidates the best thinking around B2B customer development. The Lean B2B Methodology is used by thousands of entrepreneurs & innovators around the world. Learn more »

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Find Your Market helps entrepreneurs and innovators find the right market for their innovations. It shows them how to identify promising market opportunities derived from their unique technologies. Learn more »

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