Substitute Products: What Solution is Your B2B Product Really Replacing?

Though rarely perceived as a competitor, Microsoft Excel is almost always an actual competitor for software startups. – Joshua Porter, Ex-HubSpot Director of User Experience In large companies, the core business functions are well served by technology vendors. There’s Intuit for finance, Taleo for recruitment,

What Can B2B Entrepreneurs Learn From Solopreneurs in 2025?

For the longest time, there were only two major paths for tech entrepreneurs: A. You raise capital, and you’re expected to grow fast; B. You self-fund your business and can grow at your own pace. These paths weren’t mutually exclusive, and they both had advantages

211 Startup Tools, Posts & Resources for B2B Entrepreneurs in 2025

There are thousands of startup tools and resources out there, with more coming online every week. As a B2B founder trying to save startup runway and minimize time to product-market fit, it’s sometimes difficult to differentiate what will help from the things that will distract