How Strong Are Your Startup’s Competitive Advantages?

The only real competitive advantage is that which cannot be copied and cannot be bought.Jason Cohen, WP Engine Founder and CTO

Since the market is global, competitors are quick to copy features, ideas and products.

Nowadays, the only competitive advantages that still stand a chance are, as Jason Cohen mentioned, that which cannot be copied and cannot be bought.

This might mean:

  • Insider information;
  • Deep customer insights;
  • Endorsements from market experts or celebrities;
  • Personal authority;
  • Strong branding;
  • The dream team.

Even the most complicated features will eventually get copied. Unfair advantages are not essential to a startup’s success, but if your team has one, you might as well use it.

So, how strong are your startup’s competitive advantages?

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