How Strong Are Your Startup’s Competitive Advantages?

The only real competitive advantage is that which cannot be copied and cannot be bought. – Jason Cohen, WP Engine Founder and CTO

Since the market is global, competitors are quick to copy features, ideas and products.

Nowadays, the only competitive advantages that still stand a chance are, as Jason Cohen mentioned, that which cannot be copied and cannot be bought.

This might mean:

• Insider information;
• Deep customer insights;
• Endorsements from market experts or celebrities;
• Personal authority;
• Strong branding;
• The dream team.

Even the most complicated features will eventually get copied. Unfair advantages are not essential to a startup’s success, but if your team has one, you might as well use it.

So, how strong are your startup’s competitive advantages?