[ Interview ] Testimonial Hero Founder Sam Shepler on Building and Scaling a Service Business in B2B

A few weeks back, I spoke to Sam Shepler for The Lean B2B Podcast. We talked about entrepreneurship, customer development, service vs product businesses, and how to go about scaling a service business. You can watch the full interview below, or access it on iTunes, …

[ Interview ] Testimonial Hero Founder Sam Shepler on Building and Scaling a Service Business in B2B Read →

[ Interview ] Alex Berman on How to Evaluate B2B Market Segments With Cold Email Outreach

A few weeks back, I spoke to Alex Berman for The Lean B2B Podcast. We talked about entrepreneurship, sales, customer development, validating B2B market segments, cold email outreach, and acquisition entrepreneurship. You can watch the full interview below, or access it on iTunes or Spotify. …

[ Interview ] Alex Berman on How to Evaluate B2B Market Segments With Cold Email Outreach Read →

[ Interview ] Alex Hillman on How a Sales Safari Can Help You Find a Business Opportunity in B2B

A few weeks back, I spoke to Alex Hillman for The Lean B2B Podcast. We talked about entrepreneurship, job creation, market selection, customer research, Sales Safaris, and finding the right business opportunity. You can watch the full interview below, or access it on iTunes or …

[ Interview ] Alex Hillman on How a Sales Safari Can Help You Find a Business Opportunity in B2B Read →

[ Interview ] ProfitWell’s Patrick Campbell on the Pros & Cons of a Multi-Product Strategy in SaaS

A few weeks back, I spoke to Patrick Campbell for The Lean B2B Podcast. We talked about metrics, customer research, pricing, segmentation, and the pros and cons of having a multi-product strategy. You can watch the full interview below, or access it on iTunes or …

[ Interview ] ProfitWell’s Patrick Campbell on the Pros & Cons of a Multi-Product Strategy in SaaS Read →

[ Interview ] Lean UX Co-Author Jeff Gothelf on How Product Teams Should Do Product Discovery in 2021

A few weeks back, I spoke to Lean UX co-author Jeff Gothelf for The Lean B2B Podcast. We talked about UX, product management, innovation, experiment design, and the importance of doing effective product discovery. You can watch the full interview below, or access it on …

[ Interview ] Lean UX Co-Author Jeff Gothelf on How Product Teams Should Do Product Discovery in 2021 Read →