I get it. Limiting the size of your market is counter-intuitive. You started with a grand vision. You know how big your business can be. Going niche feels boring. It takes you away from the epic vision. By going niche, you’re excluding desirable clients that
No, this isn’t a post about feature creep. It’s a post about the features you’ll need to line up in order to make your Software as a Service (SaaS) business a success. SaaS is becoming more competitive each year. As competitivity increases, it becomes harder
In the early days, you’ll have both good and bad customers. You’ll deal with terrible companies, but also great ones. So, how do you make sure you’re targeting the right customers? The sooner you’re able to recognize what makes a great customer for your business,
I’m creating the Find Your Target Market video course to help answer one of the most common questions I get from entrepreneurs: how do I find the right customers for my product? As a founder in the early days, you take what you can get.
I’ve been thinking about creating a 2nd edition of Lean B2B for years. The content’s there. The learnings are there. But I’ve been afraid of breaking it; breaking something that’s already working. I think I came up with a solution. Today marks the launch of
You managed to find early adopters for your startup, now what? You can use the good ol’ telephone to reach out, connect via InMail (LinkedIn), direct messages (Twitter) or through Quora’s messaging system, but chances are, cold emails will be your best option. Do cold
It’s hard to find good B2B business ideas. In fact, it’s one of the most common questions I get when people read Lean B2B: “What are some ways to find B2B business ideas?”“How do I come up with good business ideas in B2B?”“What are some
