Your vision should rarely change. Your strategy should occasionally change. Your tactics should regularly change. – Aaron Levie, Box Co-Founder and CEO
Although a passionate founding team can succeed in any industry, agreeing on a shared MVV helps close doors, focuses the business efforts and provides a benchmark for evaluating progress.
Kera co-founder, Max Cameron, told me during our interview that they decided early to position their company around education. Their vision was to help people use software. Once Max and his partners agreed on that vision, they were able to explore different products (onboarding software, a community to help answer questions around the use of software, etc) while keeping alignment with their vision.
Agreement on vision is the foundation of any startup. It’s always a good idea to create your own MVV.
It’s crucial to be building a business that makes sense for you; not just any business. Adeo Ressi — a serial entrepreneur and founder of the Founder Institute — has put together one of the most complete checklist of base criteria to test your idea (below).
So, what will be part of your MVV?
More on Minimum Viable Vision
- How to Use Customer Discovery to Build a Startup: The Definitive Guide
- The 3 Things Your Minimum Viable Product Should Say About Your B2B Startup
- [ Interview ] Sachin Rekhi on How to Get Actionable User Feedback for Your Product
⚡⚡ Enjoyed this content? I go into way more detail on this subject in Lean B2B. It covers the ins and outs of finding traction in the market for B2B products. Check it out »
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