“You’re not obligated to serve every possible customer. The products and services you develop should match your company’s overall financial and commercial goals.” – Madhavan Ramanujam and Georg Tacke, Authors of Monetizing Innovation You’ve been able to identify a few dozen markets. Many look promising.
There’s a lot that can be learned by studying B2B SaaS pricing pages. Once you’ve homed in on a market, you can find business opportunities by analyzing the technology landscape, looking at what business customers already buy. You can speed up product-market validation by identifying
It’s hard to find good B2B business ideas. In fact, it’s one of the most common questions I get when people read Lean B2B: “What are some ways to find B2B business ideas?”“How do I come up with good business ideas in B2B?”“What are some
The differentiation in B2B is market knowledge. If you don’t know anything about your market, you start with two strikes. – Simon Labbé, xD3 Solutions Founder and CEO If you can find the companies and people selling in the space, you can identify the customer
Your vision should rarely change. Your strategy should occasionally change. Your tactics should regularly change. – Aaron Levie, Box Co-Founder and CEO Alistair Croll, co-author of the book Lean Analytics, coined the term Minimum Viable Vision (MVV) as a way to help identify the minimum
Earlier this month, enterprise-focused VC firm Emergence Capital published a really insightful analysis of the mobile SaaS and enterprise market: Looking at the deck, a few things quickly jump to mind: IT budgets are shifting to mobile … Key aspects of the mobile experience are
Many entrepreneurs start off as consultants to pay the bills while they explore business opportunities. Working as consultants gives them visibility into the business problems of companies, build proximity with customers, and allow them to develop domain expertise around their consulting services, which can then