Ideation

Creating New Business Opportunities With Business Model Bingo

I’m lucky to be able to work with a lot of brillant entrepreneurs. One entrepreneur I was working with had a fairly successful freemium startup generating revenue through premium subscriptions. It was doing well, but growth was more difficult than originally anticipated. The CEO –

What a Market Is and Isn’t

A market or market segment is, by definition, a group of customers who share the same pain and will refer to one another for buying decisions. If we break that down, a market is made up of: A number of potential customers; People who share