The best time to be an entrepreneur is when you, and your team, have really learned about an unmet need, understand the customer’s pain and you are ready to take the plunge. – Ken Morse, Serial Entrepreneur The most successful startups are the work of
The training stuff (that we were working on) was a cost center. People just said… we don’t have a budget for that, but we do have all these marketing problems. We had to be closer to the money. – Chris Savage, Wistia CEO It’s very
“It’s really important not to create a business without competition.” – Unknown Starting a new business is one of the most challenging things you can do. Unless you’re in it for the pain (possible), it makes sense to try to reduce your risk and difficulty
I’m lucky to be able to work with a lot of brillant entrepreneurs. One entrepreneur I was working with had a fairly successful freemium startup generating revenue through premium subscriptions. It was doing well, but growth was more difficult than originally anticipated. The CEO –
The Lean B2B Canvas is a lightweight tool to iterate value proposition assumptions and assess the likelihood that your B2B product gets purchased and implemented by businesses. The canvas was designed to be a lightweight complement to the Lean Canvas. It’s a tool I worked
A market or market segment is, by definition, a group of customers who share the same pain and will refer to one another for buying decisions. If we break that down, a market is made up of: A number of potential customers; People who share
The challenge with our first prospect interactions is finding problems and opportunities that will resonate on first contact. The wider your target customer profile is, the more problems you can come up with and the weaker your B2B value proposition will be. However, problems are
