“The highest ROI I’ve ever had on user research is not a focus group or interview session: it’s developing a close relationship with a handful of representative customers where I feel comfortable asking 5-minute questions over informal channels (text, email, phone, even Facebook Messenger). It
You may have launched a full product or, agreed on terms for a conditional purchase, or a customer might have purchased your product in full. But if your product takes a long time to demonstrate value, it will significantly impact your ability to learn, and
“The first prototype isn’t meant to show a solution. It’s to show that you don’t yet understand the problem.” – Clay Shirky, Author Silicon Valley Group founder and product management expert Marty Cagan says that there are two inconvenient truths in products: At least half
Imagine you have come up with an awesome business idea. You need to launch a Minimum Viable Product (MVP) as soon as possible, but you don’t have a technical background or access to a software developer. What do you do? The answer is simple: use
No, this isn’t a post about feature creep. It’s a post about the features you’ll need to line up in order to make your Software as a Service (SaaS) business a success. SaaS is becoming more competitive each year. As competitivity increases, it becomes harder
I want to solve this, I’m committed and I have no job. – Jason Cohen, WP Engine Founder MIT Entrepreneurship Center Founder Ken Morse famously said: “Entrepreneurs should be pigs not chickens.” What he meant by this is that entrepreneurs need to be committed like the pig
You need to think small, not big. Basically, your goal should be to get an initial project that gives you a chance to prove your value and establish a relationship with someone in the company. – Jill Konrath, Selling to Big Companies Author Although you
