How to Shorten the Time to Value (TTV) of a Product in B2B

You may have launched a full product or, agreed on terms for a conditional purchase, or a customer might have purchased your product in full. But if your product takes a long time to demonstrate value, it will significantly impact your ability to learn, and

How to Iterate Product Value to Reach Product/Market Fit In B2B

“The first prototype isn’t meant to show a solution. It’s to show that you don’t yet understand the problem.” – Clay Shirky, Author Silicon Valley Group founder and product management expert Marty Cagan says that there are two inconvenient truths in products: At least half

Your Product Needs These 3 Features

No, this isn’t a post about feature creep. It’s a post about the features you’ll need to line up in order to make your Software as a Service (SaaS) business a success. SaaS is becoming more competitive each year. As competitivity increases, it becomes harder

Why Entrepreneurs Need to Fully Commit to Their MVPs

I want to solve this, I’m committed and I have no job. – Jason Cohen, WP Engine Founder MIT Entrepreneurship Center Founder Ken Morse famously said: “Entrepreneurs should be pigs not chickens.” What he meant by this is that entrepreneurs need to be committed like the pig