“93% of the products that ultimately became successful started off in the wrong direction.” – Clayton Christensen, The Innovator’s Dilemma Author Unfortunately, the best product-validation framework won’t guarantee success. You can still fail to find product-market fit in an industry you know building technology you
Think of your ideal customers… What do they look like? Sounds amazing, no? Well, those customers do exist. They’re your ideal customers. As a founder or marketer, it’s your job to define your ideal customer profile in B2B (your product’s ICP), find customers like them,
Your vision should rarely change. Your strategy should occasionally change. Your tactics should regularly change. – Aaron Levie, Box Co-Founder and CEO Alistair Croll, co-author of the book Lean Analytics, coined the term Minimum Viable Vision (MVV) as a way to help identify the minimum
Visit VCs for fun, to find the influencers. These guys always know guys who compete in that space. VCs love giving their opinions. – Steve Smith, CakeMail Co-Founder Investors, industry bloggers, journalists and market analysts often get contacted by startups and established companies trying to
Earlier this month, enterprise-focused VC firm Emergence Capital published a really insightful analysis of the mobile SaaS and enterprise market: Looking at the deck, a few things quickly jump to mind: IT budgets are shifting to mobile … Key aspects of the mobile experience are
Geoffrey Moore’s Crossing the Chasm was initially published in 1991 to a small audience of Silicon Valley marketers. Since its publication, the book on bringing innovation to market has become mandatory reading for startups and marketing departments around the world. The Theory Behind Crossing the
This startup post-mortem was originally published August 15, 2012. Earlier this month, my business partner and I decided to close HireVoice, the business we started in November 2011. It’s surprisingly easy to close a business, but it comes with a grieving period. Hopefully, I’m not
