Once you select a beachhead market, you have to put your entire company focus on it. It doesn’t mean you need to drop your customers outside that segment, but there’s definitely a re-prioritization that needs to occur. You want to put yourself in a “thought
B2B entrepreneur and investor Jason Lemkin says that there are 4 stages to a business: First customers: when you’re looking for Product-Market fit; Under $1M: when it’s not really repeatable, but you have revenue coming in; Over $2M: when the engine is starting to work
There are countless reasons why B2B SaaS companies fail to scale. According to CB Insights’ analysis of 269 startup post-mortems, the top reasons for startup failure are lack of market demand, competition, team, cashflow, and pricing: CB Insights – Top 5 Reasons Why SaaS Companies
You chose a beachhead market. Aligned internal stakeholders. Repositioned the business and external messaging. Wrote amazing case studies. Tightened your product-market fit. Switched to a proactive growth model. And business is booming. Don’t stop. It takes discipline to expand gradually. Now, there’s 2 things that’ll need
Absolute Focus Wins In B2B, you need to change your mindset to truly dominate your beachhead market. Your marketing, your distribution, your whole product, your focus — everything has to change. Your value proposition has to change from ‘look at all the great things that can happen
There’s a lot that can be learned by studying B2B SaaS pricing pages. Once you’ve homed in on a market, you can find business opportunities by analyzing the technology landscape, looking at what business customers already buy. You can speed up product-market validation by identifying
A customer exit survey can help you increase customer retention and improve your product’s market fit. In this detailed guide, we explain how to put one together. Whether you’re pre or post-product-market fit, your business will be confronted with: As user onboarding expert Samuel Hulick
