If you want money, ask for advice, and if you want advice, ask for money. – Unknown
When raising money for your B2B startup, it’s important to realize that, beyond terms, B2B investors won’t all bring the same value to your business.
Some investors will be very involved while others will not. Some will open gates for you, help recruit top employees, show you the ropes, and remain solid partners all throughout the life of your startup. And again, some will not.
In B2B, the best investors understand how B2B and B2C startups differ, they have connections in your industry, and know what it takes to win in B2B. Those investors can significantly improve your odds of success.
To help you find the right partners, I’ve put together a list of SaaS angel investors and partners at leading VC firms actively investing in B2B SaaS companies. This is a list I wish I had when we raising money for Psykler.
SaaS Angel Investors Investing in B2B Startups
Name | Location | B2B Investments for SaaS Angel Investors |
---|---|---|
Alex Khein | London, UK | Automatic, Talkdesk, MediaCore |
Andy Yang | Toronto, Canada | TribeHR, Kera, Fuse Powered |
Auren Hoffman | San Francisco | Aardvark, Flowtown, Rapleaf |
David Cancel | Greater Boston Area | Rapportive, Help Scout, Appcues |
David Hauser | Las Vegas | Intercom, Buffer, Unbounce, Drift |
David O. Sacks | San Francisco | Palantir Technologies, Yammer, PayPal |
Dharmesh Shah | Greater Boston Area | Hubspot, Appcues, Buffer |
Francois Gaouette | Montreal, Canada | Taleo, Airborne Mobile, Amilia |
Francois Gilbert | Quebec, Canada | Taleo, Coveo |
Keith Rabois | San Francisco | Affirm, HelloSign, Jetty |
James Geshwiler | Greater Boston Area | Influitive, TimeTrade |
Jean-François Gagné | Montreal, Canada | Element AI, Planora |
Jerry Neumann | New York City | Taleo, Simple, DataHero |
Jim Moran | Greater Boston Area | Paydiant, MixRank, Edocs |
John Landry | Greater Boston Area | Unica, docTrackr, Jingle Networks |
Magdalena Yesil | San Francisco | Salesforce.com, 3Ware, Securify |
Mitch Kapor | Oakland | Optimizely, Twilio, Asana |
Rasool Rayani | Victoria, Canada | Unbounce, MediaCore, Versly |
Robert Shaw | New York City | Box, Streem, Revolve Robotics |
Roham Gharegozlou | San Francisco | Intercom, ToutApp, Zozi |
Ty Danco | Greater Boston Area | Crashlytics, CardMunch, Incentive Targeting |
Victor Belfor | San Francisco | Influitive, MixRank, CodingTechnologies |
B2B Venture Capital Firms Investing in B2B Startups
Name | Location | B2B Funding of SaaS Companies |
---|---|---|
Adam Rothenberg | New York City | Kustomer, Fundera, CrowdAI |
Ajay Agarwal | Palo Alto | Optimizely, Kiva Systems, Symphony Commerce |
Brian Christopher Yee | San Francisco | Box, Appirio, AuditFile |
Brian Jacobs | San Francisco | SuccessFactors, Yammer, Veeva |
Bruce Cleveland | San Francisco | Marketo, Totango, Amplero |
Byron Deeter | San Francisco | Twilio, Involver, Bizo |
Cindy Padnos | San Francisco | Bedrock Analytics, Influitive, Pex |
Charley Lax | Boston | Colubris Networks, Incpient, GSI Commerce |
Chip Hazard | Greater Boston Area | Mattermark, Crashlytics, MongoDB |
Christoph Janz | Stuttgart, Germany | Zendesk, Geckoboard, Typeform |
Craig Hanson | Menlo Park | GoodData, Host Analytics, Zuora |
David Adderley | Ottawa, Canada | Camilion Solutions, Synad Technologies and ViXS Systems |
David Nault | Montreal, Canada | Lightspeed, Unsplash, Chronogolf |
David Skok | Greater Boston Area | Hubspot, TribeHR, AppIQ |
Devdutt Yellurkar | Palo Alto | Zendesk, Wave, Rethink Robotics |
Eliot Durbin | New York City | LivePerson, GoToMeeting, Greenplum |
Eric Martineau-Fortin | Guernsey, United Kingdom | Betaworks, Klaxoon, TheGuarantors |
Eric Vishria | San Francisco | Amplitude, Contentful, Confluent |
Ethan Kurzweil | San Francisco | SendGrid, Twilio, Skybox Imaging |
Garry Tan | San Francisco | Meta, Origin Protocol, Taplytics |
Jason Green | San Francisco | Salesforce.com, SuccessFactors, Box |
Jason M. Lemkin | Palo Alto | Talkdesk, SalesLoft, Pipedrive |
Jean-Francois Marcoux | Montreal, Canada | Salesfloor, IMMUNIO, mnubo |
Josh Stein | Palo Alto | Front App, Periscope Data, Talkdesk |
Kevin Spain | Palo Alto | Veeva Systems, Zettics, VigLink |
Manu Kumar | Palo Alto | Twilio, Indextank, Boomerang |
Mark MacLeod | Toronto, Canada | Freshbooks, Context.io, Engagio |
Mark Suster | Los Angeles | Burstly, Gravity, Invoca |
Matt Golden | Toronto, Canada | Guardly |
Megan Quinn | San Francisco | InVision, Pendo, Slack |
Mike Cegelski | Montreal, Canada | Taleo, iBwave, Beltron |
Mike Volpi | San Francisco | Zuora, Confluent, Optimizely |
Neeraj Agrawal | Greater Boston Area | Amplitude, Optimizely, Yesware |
Peter Fenton | San Francisco | Zuora, Zendesk, Optimizely |
Reza Malekzadeh | San Francisco | AB Tasty, Bestmile, Platform.sh |
Rob de Heus | Almere Stad, Netherlands | Box, BlazeMeter, Streem |
Scott Sandell | San Francisco | Workday, Tableau, Coursera |
Simon Chong | Toronto, Canada | FreshBooks, Influitive, ScribbleLive |
Stacey Bishop | Palo Alto | Hubspot, ExactTarget, Box |
Tae Hea Nahm | San Francisco | Marketo, Engagio, Talkdesk |
Thomas Korte | San Francisco | Heroku, Buffer, Periscope Data |
Tomasz Tunguz | San Francisco | Dremio, Expensify, Looker |
Vas Natarajan | San Francisco | Atlassian, Lightspeed, Qualtrics |
I expect this list to grow and evolve over time. If you see any mistakes or have suggestions of SaaS angel investors or B2B investors to add, just tweet at @leanb2b.
More on SaaS Angel Investors
- The 12 Best VC Funds, SaaS Investors & Accelerators for B2B Founders in 2024
- How to Raise a Seed Round in B2B
- 13+ B2B Conferences & Events to Accelerate Your Startup’s Growth in 2024
Download the First 4 Chapters Free
Learn the major differences between B2B and B2C customer development, how to think about business ideas, and how to assess a venture’s risk in this 70-page sampler.
Looking to Extend Your Startup's Runway?
Join our free email course on B2B startup financing: