Maybe the most challenging part of the customer development process is being able to get enough face time with prospective buyers. It’s challenging because it means: Identifying the right roles and stakeholders to connect to within organizations; Building sufficient credibility to get them to talk
“Startups are risky.” This sentence may be one of the most dangerous in the business founder’s lexicon… Each year, similar statements lead smart founders to create startups taking on absurd (or unexpected) levels of risk. Although as many as 90% of startups fail according to
There are thousands of startup tools and resources out there, with more coming online every week. As a B2B founder trying to save startup runway and minimize time to product-market fit, it’s sometimes difficult to differentiate what will help from the things that will distract
Startup founders are notoriously self-reflective. They, along with their investors, spend a lot of time thinking through and creating Software-as-a-Service/SaaS frameworks to help improve their processes. As a self-reflective founder myself, I spend a lot of time comparing and studying frameworks to find the best
This content on the best technology business to start is part of the Lean B2B Masterclass 🔓. Learn to validate your B2B SaaS startup with the Lean B2B Masterclass! All of my jobs have been in B2C. I worked in retail, I worked in loyalty,
In B2B, your beachhead market should be worth at least $10M… What does that mean actually? The measure typically used for market sizing is the Total Addressable Market or TAM. It’s basically the amount of annual revenue you could earn if you achieved 100% market
If Startup = Growth then Entrepreneurship = Self-Growth. As businesses scale, grow and mature, their founders need to grow and adapt their skillsets. The skills and knowledge that got them to product-market fit, won’t necessarily get them through scale and beyond. To keep up and
