Why I Wrote Lean B2B: Build Products Businesses Want

At the time my ex-business partner and I started working on the company that would eventually become HireVoice, I had already been through the ups and downs of a startup with Flagback and two other companies. Flagback Demo I had experienced business success and failure,

Can a Game Help Entrepreneurs Build Better Businesses?

Note: Control Alt Deceit is now available for purchase. Earlier this week, Control Alt Deceit, a name that probably has two, three or four meanings. Build Better Businesses with Control Alt Deceit The Indiegogo campaign and video came together in the last few weeks. It

Do You Have Product-Market Fit? Here’s How to Tell…

The life of any startup can be divided into two parts – before product/market fit and after product/market fit. – Marc Andreessen, Product Market Fit Promoter and Serial Entrepreneur You were able to make some sales, get a few case studies and learn about the

How to Make the Most Out of Customer Interviews in B2B

“A customer interview is not a discussion.” – Étienne Garbugli The solution or customer interview phase is another opportunity to deepen your relationship with early adopters. With sometimes as little as 30 minutes per meeting, you want to spend the bulk of your time exploring

How to Understand Your Prospect’s Willingness to Pay in B2B?

Let’s suppose that we could build this and it was that cheap… you could put it on your credit card. Would you buy it? – Jason Cohen, WP Engine Founder The goal with closing during solution interviews in customer development is to find out if

Why Entrepreneurs Need to Fully Commit to Their MVPs

I want to solve this, I’m committed and I have no job. – Jason Cohen, WP Engine Founder MIT Entrepreneurship Center Founder Ken Morse famously said: “Entrepreneurs should be pigs not chickens.” What he meant by this is that entrepreneurs need to be committed like the pig