Cold call efficiency has dramatically decreased over the years. Nowadays, with the increasing drive to inbound marketing, cold calling has a 1 in 10 or 1 in 20 success rate with cold emailing getting similar results. The more proximity and influence you have when contacting
It’s important to know where you want to go and build a network in this direction. – Martin Huard, Admetric Co-Founder and CEO Your personal network can help you gain credibility with the early adopter network. Contacts are in no way a replacement for having
Good entrepreneurs learn from their own mistakes. Great entrepreneurs learn from others’ mistakes. – Dave McClure, 500 Startups Founding Partner and Investor There are reasons why nine out of ten B2B startups fail to find a profitable market. And the great thing about starting a
B2B buyers are not buying your product, they’re buying into your approach to solving their problem. They’re not just buying from the best feature provider, they’re buying from the company that is most aligned with their view of the world. – Jeff Ernst, Forrester Research
If you can’t find early adopters, you can’t build a business. – Trevor Owens, Lean Startup Machine CEO Marketing has traditionally been concerned with demographics — quantifiable and measurable statistics of a given population — like gender, age, ethnicity, knowledge of languages, income, employment status,
You don’t learn through sales calls, it’s not customer validation. – Jason Cohen, WP Engine Founder and CTO Being too good of at B2B sales can hurt your work during the customer development process. Initially, learning and customer references should be prioritized over making money.
Don’t put limits too early. Don’t close yourself off to new discoveries. – Martin Huard, Admetric Co-Founder and CEO As you make progress with your startup, there are things you know, but there are many things you have yet to figure out. Although you’re putting
