Customer Discovery

Suppose you’ve signed up a few early adopters as customers. You’re starting to get a sense of who your ideal customer should be. You want to expand and find B2B customers. How do you know who to reach out to? The first thing to do

If you can’t find early adopters, you can’t build a business. – Trevor Owens, Lean Startup Machine CEO In previous posts, we talked about what early adopters look like and covered a few tactics to find them: Now, let’s talk about how we can use expressed

Meeting with early adopters to validate any kind of product is intrinsically linked with sales and following up. If you can’t get a meeting, you can’t validate your product let alone understand what problem you should be solving. But, what if early adopters don’t respond

Pour l’écriture de Lean B2B, j’ai consolidé toutes les questions auxquelles les entrepreneurs B2B doivent répondre lors des entrevues sur les problèmes d’affaires au début de la phase de découverte de la clientèle. Ces questions découverte client vont grandement aider à clarifier leur modèle d’affaires.

When you think of the early adopter profile, what do you think of? Robert Scoble running out screaming of the Apple Store with the first iPad? Or the hundreds of people that line up to buy an iPhone on the day of its release? Robert

Startups are often selling too low… they get to people who live the pain they solve, get lots of feedback, but the people they try to sell to don’t understand the needs of the whole department and don’t end up buying. Try to target top

If you don’t want to lose a ton of money and time, your ideas should be guilty until proven innocent. – Trevor Owens, Lean Startup Machine CEO You were able to schedule meetings with early adopters all through next week; great opportunity to start selling,