Are you a Problem-Finder or a Problem-Solver? Here’s Why it Matters:

So… do you think you’re a problem-finder or a problem-solver? Not only is there a correlation between your ability to find problems and your long-term success, there’s also a relationship with the potential of your business endeavour. Problem Solver vs Problem Finder: Which One Are

16 Tips to Improve Your B2B Customer Interview Techniques in 2024

There are good and bad ways to do B2B customer development interviews and, unfortunately, to the untrained eye, they look very similar. Here are 16 key interview pointers to help you conduct valid interviews and improve your customer interview techniques: Key Tips for B2B Customer

The 7 Slides to Include in Your B2B Pitch Deck for Solution Interviews

Great presentation decks are like poetry. There’s rhythm and symmetry. – Dharmesh Shah, HubSpot Co-Founder and CTO Preparing a pitch deck for solution interviews can be counter-productive. A visual aid can help, but it should not make you forget that your goal is to have

The Flagback Story or Why your B2B Startup Should be Lean

For my first startup, Flagback, I partnered with a small software development firm and we hired a full-time developer to build the core product. We were four partners invested at very different levels working on a tool to help marketing agencies communicate on live websites

How Psykler Used Spreadsheets to Validate Early Product Demand

After years of watching salespeople burn leads and lose accounts due to personality and style clashes, Wayne McIntyre founded Psykler. The objective of the business was to help users build more effective business relationships using psychometric profiling. Wayne’s hypothesis was this: relationship profiling, a concept