The DotCloud Pivot: How Docker’s Competitors Suddenly Became Partners

DotCloud started up as a Platform-as-a-Service (PaaS) provider allowing app developers to focus on the code while they handled scaling, deployment and load balancing. In a busy space dominated by Heroku (Salesforce) and Cloud Foundry (Pivotal), DotCloud managed to get thousands of developers to build

Do You Have the Profile of a B2C, or a B2B Entrepreneur?

B2B and B2C startups don’t attract the same kind of profiles. A B2B entrepreneur is generally more pragmatic and process-driven. B2B entrepreneurs appreciate predictability and are usually more risk-averse than their B2C counterparts. B2C founders generally seek high-impact ventures. They want to build products they

13 Reasons Why Customers Don’t Buy, And What to Do About It

Your prospect said no? It doesn’t have to be final. Getting your offer rejected is part of the learning process. The key thing with rejection is to understand why customers don’t buy, and find a way to counter the objection. 13 Reasons Why Customers Don’t

How to Quickly Test the Impact of your Value Proposition

“We cannot have a validated value proposition without a validated customer segment.” – Tristan Kromer, Innovation Consultant The ideal value proposition is one sentence long — the perfect length for word of mouth. It should never use the words ‘technology,’ ‘software’ or ‘platform’ because these

The Dangers of Building a Solution for a Single Customer

Thor Muller was one of the co-founders of customer support community startup Get Satisfaction. In 2007, Get Satisfaction generated a lot of buzz when they created customer communities hosted outside of businesses’s websites. The communities were very active and a lot of content was being